Marketing & Brand Assistant | DTC E-commerce | 100% Remote EU

Foxelli Group; Amsterdam; Remote; EUR 10,000 - 12,000; Part time

Benefits offered by this job

Fully remote

Gym membership

Personal development budget

Paid time off

Home office budget

Strong culture

Parental leave

Job summary

Foxelli Group is hiring a Brand Manager Assistant for Hooks & Needles, our crochet/knitting brand. You’ll coordinate product development, feedback, and marketing while keeping content accurate and engaging across channels.

Remote-friendly role with emphasis on organization, patterns understanding, and AI-assisted workflows. Experience in ecommerce or brand management is helpful, and crochet/knitting knowledge is a strong plus.

Qualifications

• Extreme attention to detail; you catch small mistakes and inconsistencies.
• Organized: you like keeping projects, tasks, and details under control.
• Tech-savvy: comfortable with Shopify, Asana, Google Sheets, Claude, InDesign, and AI tools.
• Independent: you take ownership and follow through without prompt.
• Adaptable: you handle changing priorities without losing focus.
• Curious: you enjoy learning, testing ideas, and finding better ways to do things.
• Open to feedback: you take feedback on board and use it to improve.
• Crochet or knitting knowledge - a strong advantage when working with patterns and product content.

Responsibilities

• Product Development: help develop and improve products for Hooks & Needles.
• Customer Feedback: review feedback, spot trends, turn insights into improvement ideas.
• Market Research: keep up with crochet and knitting trends; explore new ideas.
• Customer Support & Community: answer questions and monitor online communities.
• Marketing Support: assist marketing initiatives and source creative content.
• AI & Smarter Ways of Working: use AI tools to speed up research and tasks.

Skills

Attention to detail

Organized

Tech-savvy

Independent

Adaptable

Curious

Open to feedback

Crochet/knitting knowledge

Tools

Shopify

Asana

Google Sheets

Claude

InDesign

Job description

What you'll be doing

Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us. At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter –you’ll feel at home with us.

The role

We’re looking for a Brand Manager Assistant to join us in growing Hooks & Needles, one of our creative brands built around crochet and knitting. This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better. Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice.

What you'll be doing

Product Development

• Help develop and improve products for Hooks & Needles.
• Review patterns, instructions, and content for accuracy and quality.
• Work with creators and internal teams to bring projects to life.

Customer Feedback

• Review customer feedback and spot trends, issues, and opportunities.
• Turn insights into ideas for improving products and the customer experience.

Market Research

• Keep up with crochet and knitting trends.
• Research new ideas, products, and opportunities for the brand.

Customer Support & Community

• Help with product-related customer questions and feedback.
• Keep an eye on our online communities and what customers are talking about.

Marketing Support

• Help execute marketing initiatives and campaigns.
• Source creative content and support product storytelling.

AI & Smarter Ways of Working

• Use AI tools to speed up research, analysis, and everyday tasks.
• Look for ways technology can help us work faster and smarter.

What we’re looking for

• Extreme attention to detail - You catch the small mistakes and inconsistencies.
• Organized - You like keeping projects, tasks, and details under control.
• Tech-savvy - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools.
• Independent - You take ownership and follow things through without being chased.
• Adaptable - You handle changing priorities without losing focus.
• Curious - You enjoy learning, testing ideas, and finding better ways to do things.
• Open to feedback - You take feedback on board and use it to improve.
• Crochet or knitting knowledge - A strong advantage, especially when working with patterns and product content.

Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn.

The recruitment process

Apply - A simple form that helps us know who’s stepping into our world.

Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.

Interview - A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

Fixed service fee

Up to € 1000 euros after taxes, depending on your skills, competencies, and experience.

Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well‑being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well‑rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

Eligibility & location requirements

This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET – UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)