App Store Optimization Assistant Manager [209478]

Aquent; Noord-Holland; On-site; EUR 49,500 - 60,500; Full time

Job summary

Aquent is looking for an exceptional professional to join a leading global sports brand in the Netherlands. This entry-level role involves optimizing the digital presence of an important application, working closely with external agencies and internal teams. Responsibilities include coordinating optimization strategies, planning promotional activities, and tracking performance metrics. Applicants should possess strong project management skills, a solid understanding of application optimization, and the ability to collaborate effectively across teams. The position is contracted for 6 months at approximately €55K per annum, pro rata for 40 hours per week.

Qualifications

• Strong understanding of application landscape in B2C environments.
• Ability to coordinate complex initiatives and achieve results.
• Experience in user acquisition with a grasp of ASO principles.

Responsibilities

• Liaise with the optimization agency to implement strategies.
• Ensure optimization aligns with brand guidelines and objectives.
• Brief teams on asset requirements informed by testing insights.
• Plan and execute promotional activities within the application.
• Monitor performance metrics focusing on visibility and conversions.

Skills

Project management skills

Stakeholder coordination

Application optimization (ASO)

Knowledge of paid advertising strategies

Job description

Aquent is seeking an exceptional professional to join a leading global sports brand at the forefront of digital innovation. As an integral part of their team, you will play a pivotal role in elevating the visibility and success of a prominent application within the brand’s ecosystem. This is a unique opportunity to directly influence user acquisition and engagement, making a tangible impact on their digital presence and growth.

We are looking for a talented and driven individual to step into a crucial entry‑level role that sits at the intersection of strategic execution, collaborative stakeholder management, and meticulous performance tracking. You will be instrumental in optimizing our application’s presence, ensuring it reaches and resonates with a wider audience. This position offers the chance to work closely with both external experts and internal creative and product teams, driving the success of our digital initiatives.

This is a fixed term salaried position contracted via Aquent on behalf of our client as a third party. Initial contract duration is 6 months with the possibility for extension until EOY. The role offers c.€55K / annum, pro rata – 40 hrs/week.

Due to the contracting nature of this role, only candidates with unrestricted rights to work in The Netherlands will be considered.

Key Responsibilities

• Serve as the primary liaison for our external optimization agency, overseeing the successful implementation of strategies, including metadata updates and A/B testing initiatives.
• Guarantee all optimization efforts align seamlessly with our brand guidelines and overarching application and business objectives.
• Orchestrate and brief internal creative and digital activation teams on asset requirements, such as visual elements, informed by testing insights.
• Contribute to the planning and execution of in­application promotional activities.
• Diligently monitor and report on performance metrics, focusing on visibility, conversion rates, and new user installations.

Qualifications

• A strong understanding of the broader application landscape, within a commercial, consumer‑face (B2C) environment.
• Exceptional project management skills, with a proven ability to coordinate complex initiatives and drive results.
• Superior stakeholder coordination abilities, fostering effective collaboration across diverse internal and external teams.
• Demonstrated experience in application optimization (ASO) or user acquisition, with a clear understanding of ASO principles.
• Knowledge of paid advertising strategies for applications.

Equal Opportunity Statement

Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer. We encourage applications from under‑represented groups and are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.