AI-Driven Data & Analytics Lead

Ugam Solutions Pvt. Ltd.; Rotterdam, Den Haag; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

International work environment

Hybrid work model

Well-being Days

Social Impact Days

Learning and development opportunities

Job summary

Merkle, a dentsu company, is seeking a Data, Analytics & AI Lead to translate business goals into data- and AI-driven strategies for owned channels. You will lead client engagements, design analytics solutions, and participate in presales activities to expand services.

The role emphasizes collaboration across Merkle and dentsu teams and requires strong SQL, Python, and data visualization skills. With 5+ years of experience, including at least 3 in strategic roles, you will work from Rotterdam in

Qualifications

• Proven experience as a Data & Analytics Consultant or in a similar role.
• Solid understanding of digital marketing, CRM, and email marketing.
• Strong proficiency in data analysis tools and programming languages (e.g., SQL, Python, R).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Interest in or exposure to AI applications in business or marketing.

Responsibilities

• Client Strategy: Understand client business goals and translate them into actionable data and AI-enabled strategies and roadmaps.
• Consultative Selling & Pre-Sales Support: Engage with potential clients to understand their challenges, collaborate with sales teams on pitches, and act as a trusted advisor to showcase how Merkle’s expertise, including AI-driven solutions, meets client-specific goals.
• Solution Design & Implementation: Design and implement tailored data and analytics solutions, incorporating AI where it adds clear business value.
• Recommendations: Provide actionable insights and recommendations to enhance client outcomes based on data analysis and AI-supported insights.
• Collaboration: Work closely with other specialist teams within Merkle and dentsu to deliver integrated solutions, including AI-enabled initiatives.
• Industry Expertise: Stay informed on the latest trends and technologies in data analytics, digital marketing, and applied AI in marketing and customer experience.

Skills

SQL

Python

R

Data analysis

AI concepts

Tools

Tableau

Power BI

Job description

Merkle, a dentsu company, is seeking a Data, Analytics & AI Lead to translate business goals into data- and AI-driven strategies for owned channels. You will lead client engagements, design analytics solutions, and participate in presales activities to expand services.

The role emphasizes collaboration across Merkle and dentsu teams and requires strong SQL, Python, and data visualization skills. With 5+ years of experience, including at least 3 in strategic roles, you will work from Rotterdam in