AI-Driven BA & Product Owner

Arbeitnow

Amsterdam

Hybrid

EUR 54,000 - 58,000

Full time

2 days ago

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Benefits offered by this job

Holiday allowance 8%

Commuting package

Pension benefits

Mac or Windows laptop

Job summary

WPP Enterprise Solutions Netherlands seeks a hands-on Business Analyst / Product Owner to bridge business needs and technical delivery across enterprise digital commerce and martech ecosystems. You will translate goals into clear requirements, collaborate with solution architects and delivery teams, and help shape AI-enabled workflows and scalable client value.

The role combines discovery, specification, and delivery in a fast-moving environment with opportunities to lead workstreams and coach

Qualifications

3-5 years of experience in business analysis or related roles.
Experience bridging business needs with technology in commerce/marketing tech.
Fluent professional English; resides in Netherlands.

Responsibilities

Collaborate with Solution Architects and Product Owners to translate business goals into clear requirements, user stories, acceptance criteria, process flows, and integration specs.
Work across commerce, martech and enterprise ecosystems, including CMS, Search, PIM/PXM, DAM, ERP, OMS, CDP, CRM, analytics, marketing automation and media platforms.
Identify and specify AI, automation and workflow opportunities across content, marketing, commerce and operations; run scoped pilots with clear business cases.
Specify AI agents and LLM-based workflows: define tasks, data sources, tools and guardrails; establish evaluation criteria for go-live.
Support prioritization, backlog refinement, sprint planning, UAT, release planning, and stakeholder alignment as needed.