AI Content Specialist

Salt; Amsterdam; Hybrid; EUR 50,000 - 70,000; Part time

Job summary

A leading marketing consultancy is looking for an AI strategist to develop high-performing content for CPG marketing. The role involves building an AI-driven creative engine, creating custom Gems, and drafting various marketing materials. Ideal candidates will have deep expertise with Google Gemini and a strong understanding of B2B marketing psychology. This position offers a flexible working style with hybrid or remote possibilities.

Qualifications

• Deep expertise with Google Gemini and custom Gem development.
• Strong command of B2B marketing psychology and content strategy.
• Fluency in CPG, manufacturing and operational terminology.

Responsibilities

• Build a “Golden Prompt” library tailored to core CPG personas and challenges.
• Write and iterate social ad copy for A/B testing.
• Draft whitepapers, eBooks and evergreen lead‑gen assets.

Skills

Expertise with Google Gemini

B2B marketing psychology

Content strategy

Technical AI understanding

Creative polish

Job description

Location: Amsterdam, Netherlands (Remote considered for the right person)

Duration: TBC (could be 1-2 months initially, ad-hoc thereafter)

Rate: DOE

Working Style: Hybrid or Remote

If you’re the kind of AI strategist who loves turning complex ideas into sharp, high‑performing content — this one’s for you. We're seeking a Gemini Content specialist to help build an AI‑driven creative engine that empowers our teams to produce standout, brand‑safe CPG marketing content at scale.

What you’ll be doing

Strategic Enablement

• Build a “Golden Prompt” library tailored to core CPG personas and challenges.
• Create a suite of custom Gems, including:
• A Brand Guardian Gem for accuracy, CI checks and greenwashing flags
• Map out a clear, repeatable workflow for how AI should be used across research, drafting and refinement.

Content Execution

• Write and iterate social ad copy for A/B testing.
• Simplify operational or supply‑chain pain points into visual storyboards.
• Draft whitepapers, eBooks and evergreen lead‑gen assets.

What you’ll bring

• Deep expertise with Google Gemini and custom Gem development.
• Strong command of B2B marketing psychology and content strategy.
• Fluency in CPG, manufacturing and operational terminology.
• A rare blend of technical AI understanding and creative polish.

If shaping an AI‑powered content ecosystem sounds exciting, we’d love to hear from you.