Advisory Marketing Leader (Netherlands)

Flosum; Netherlands; Remote; EUR 110,000 - 165,000; Part time

Benefits offered by this job

Remote work

Flexible schedule

Short-term project

Job summary

Flosum is seeking a Fractional Marketing Leader (Demand Gen & Enterprise Pipeline) to own the growth engine end-to-end, in a remote, part-time stint reporting to the CEO. Focus on building a scalable enterprise demand-generation engine for high-ACV accounts.

You will lead the current marketing team, define multi-channel campaigns, align with sales, and deliver measurable pipeline ROI. This role requires hands-on execution, deep GTM stack knowledge (Marketing automation, Salesforce, ABM

Qualifications

• Experience scaling B2B SaaS companies as a growth leader.
• Proven enterprise pipeline generation for $100k+ ACV deals.
• Highly hands-on and execution-focused.
• Strong GTM stack experience including marketing automation and Salesforce.

Responsibilities

• Own the enterprise-grade pipeline from MQL to SQL to revenue.
• Lead the internal marketing team, set KPIs, remove blockers, manage execution.
• Design and optimize multi-channel demand gen campaigns for high-ACV accounts.
• Align Sales and Marketing to maximize GTM impact and ABM playbooks.
• Deliver clear, fluff-free metrics to exec leadership focusing on CAC and pipeline ROI.

Skills

Enterprise pipeline generation

Hands-on leadership

B2B SaaS growth

ABM strategy

Tools

Marketing automation

Salesforce CRM

ABM platforms

Intent data tools

Job description

Job Description

Fractional Marketing Leader (Demand Generation & Enterprise Pipeline) Company : Flosum Role Type : Fractional / Part-Time Contract (Short-Term Stint) Location : Remote Reports To : CEO

About Flosum

Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.

Role Overview

We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.

Key Responsibilities

• Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
• Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
• Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
• Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
• Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

Requirements

• Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
• Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
• The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly.
• Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.

Originally posted on Himalayas