Advisory Marketing Leader (Netherlands)

Flosum; Amsterdam; On-site; EUR 82,656 - 151,536; Part time

Job summary

Flosum is seeking a hands-on Fractional Marketing Leader to own enterprise demand generation and pipeline for a fast‑growing B2B SaaS company. This short‑term stint requires strategic thinking paired with real execution, from writing copy to launching multi‑channel campaigns that move high‑ACV deals.

You will shield the CEO from noise and directly lead the marketing team toward measurable growth. You’ll collaborate with sales and leadership to refine ABM playbooks, optimize GTM tooling

Qualifications

• Proven B2B SaaS scaling experience at an early marketing leader level.
• Proven ability to build enterprise pipeline ($100k+ ACV) in complex buying environments.
• Hands-on, 'Doer' mentality with strong GTM stack knowledge (Marketing Automation, Salesforce, ABM, intent data).

Responsibilities

• Own enterprise pipeline end-to-end and track MQL to SQL velocity.
• Lead internal marketing team, set KPIs, remove roadblocks, drive execution.
• Design multi-channel enterprise demand gen campaigns for high-ACV accounts.
• Align with Sales and leadership on GTM and ABM playbooks.
• Deliver fluff-free metrics on ROI, CAC, and conversion rates to execs.

Skills

Enterprise demand gen

B2B SaaS growth

Doer mentality

GTM strategy

Team leadership

Tools

Salesforce

Marketing automation

ABM platforms

Intent data tools

Job description

Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)

Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO

About Flosum

Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.

Role Overview

We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.

Key Responsibilities

• Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
• Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
• Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
• Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
• Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

• Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
• Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
• The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.