Web Growth Product Lead: Campaigns, SEO & Content

CelcomDigi Bhd; Petaling Jaya; On-site; MYR 180,000 - 360,000; Full time

Job summary

CelcomDigi Bhd is seeking a seasoned Product Lead, Web Growth, to steer the day-to-day operations of the company’s web platform across consumer and enterprise journeys.

You will align business requirements with brand principles, lead a team of Web Product Owners and content/organic growth specialists, and own platform operations from CMS to environments and releases. You will drive organic growth via SEO and AI-powered search, ensuring campaigns launch on schedule and scale across channels.

Qualifications

• Bachelor-level degree in a relevant field.
• 7+ years in digital products, web or e‑commerce.
• Proven track record leading product or web teams.

Responsibilities

• Lead and supervise the Web Product Owners and content/organic growth specialists.
• Sign-off on campaign content, storytelling and visuals.
• Manage web publishing workflows, CMS governance and environments.
• Drive SEO and GEO strategies to improve organic visibility.

Skills

Product leadership

Stakeholder management

SEO knowledge

GEO / AI search

Agile/Scrum

Team leadership

Content marketing

CMS & web publishing

UI/UX awareness

Jira & Confluence

Education

Bachelor's degree in CS/IT/Business/Marketing/Design

Tools

Webflow

Contentful

Jira

Confluence

Job description

CelcomDigi Bhd is seeking a seasoned Product Lead, Web Growth, to steer the day-to-day operations of the company’s web platform across consumer and enterprise journeys.

You will align business requirements with brand principles, lead a team of Web Product Owners and content/organic growth specialists, and own platform operations from CMS to environments and releases. You will drive organic growth via SEO and AI-powered search, ensuring campaigns launch on schedule and scale across channels.