VIP Strategy Manager

BettingJobs; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

BettingJobs in Kuala Lumpur is seeking a Senior VIP Strategy Manager to lead the VIP Strategy department, direct line managers, and scale our high-value customer operations. You will own end-to-end retention and engagement strategies, drive customer lifetime value, and align cross-functional teams to deliver an elite VIP experience.

You will lead VIP Strategy managers, own departmental strategy for retention and revenue growth, and collaborate with CRM, Product, Marketing, and Service leaders to

Qualifications

• 5+ years in CRM, VIP Management, Customer Retention, Account Management or related roles.
• Proven success in managing high-value customers and driving loyalty, retention and repeat sales.
• Strong understanding of VIP customer behavior and premium experiences.
• Excellent communication, relationship-building and stakeholder management skills.
• Fluent in English, Mandarin & Malay (spoken and written).
• Candidates with other Southeast Asian languages may be considered.

Responsibilities

• Lead, mentor, and build VIP Strategy managers and specialists.
• Own overall departmental strategy for retention, loyalty and revenue growth.
• Drive advanced customer segmentation, behavior analysis and personalization.
• Partner with CRM, Product, Marketing and Service leaders to streamline the VIP journey.
• Track high-level metrics to optimize campaign performance and retention outcomes.

Skills

VIP Strategy

VIP Management

Customer Retention

Account Management

Stakeholder Management

English

Mandarin

Malay

Tools

CRM platforms

Job description

Work mode: Onsite (remote for first 6 months is suitable)

Employment type: Permanent, Full-time

About the Role

We are hiring a Senior VIP Strategy Manager to lead our VIP Strategy department, direct line managers, and scale our high-value customer operations. You will own end-to-end retention and engagement strategies, drive customer lifetime value, and align cross-functional teams to deliver an elite VIP experience.

Key Responsibilities

• Lead, mentor, and build high-performing VIP Strategy managers and specialists.
• Own overall departmental strategy for retention, loyalty, and revenue growth.
• Drive advanced customer segmentation, behavior analysis, and personalization.
• Partner with CRM, Product, Marketing, and Service leaders to streamline the VIP journey.
• Track high-level metrics to optimize campaign performance and retention outcomes.

What This Role Offers

• Full leadership ownership of our VIP department and growth vision.
• High executive visibility and direct impact on global business revenue.
• Freedom to innovate bespoke loyalty models and premium customer experiences.
• Strategic leadership position within a rapidly scaling international company.

Must Have

• 5+ years in CRM, VIP Management, Customer Retention, Account Management, Luxury Sales, or related roles.
• Proven success in managing and retaining high-value customers, driving customer engagement, loyalty, retention, and repeat sales.
• Strong understanding of VIP customer behavior and premium customer experience.
• Excellent communication, relationship-building, and stakeholder management skills.
• Fluent in English, Mandarin & Malay (spoken and written)
• Candidates with other South East Asian languages may be considered

Nice to Have

• Experience in online entertainment, luxury retail, hospitality, or premium membership businesses.
• Experience managing VIP programs, loyalty initiatives, or high-value customers.
• Familiarity with CRM platforms, customer segmentation, and retention analytics.
• Strong background in customer engagement and campaign optimization.