Trade Marketing Executive / Assistant Manager

Network Foods (Malaysia) Sdn Bhd; Shah Alam; On-site; MYR 67,000 - 100,000; Full time

Job summary

Network Foods (Malaysia) Sdn Bhd in Shah Alam, Selangor, invites a Senior Executive / Assistant Manager – Trade Marketing to drive trade marketing initiatives and strengthen brand presence. You will support the Senior Marketing Manager and collaborate with Sales, Product Development, and Export teams to achieve growth.

The role involves planning promotions, coordinating launches and activations, managing budgets, and coordinating with distributors and retailers to optimize market performance.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Food Science, or a related field.
• 3–5 years of experience in Trade Marketing, Marketing, Sales & Marketing, or Business Development within the Food Manufacturing or FMCG industry.
• Experience in chocolates, confectionery, snacks, beverages, or related consumer products is an added advantage.
• Good understanding of trade marketing, merchandising, retail execution, and promotional activities.
• Experience working with distributors, wholesalers, retailers, or modern trade accounts.
• Strong communication, interpersonal, coordination, and presentation skills.
• Good analytical and organizational skills with attention to detail.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Assist in planning and executing trade marketing activities to increase brand visibility and achieve sales objectives.
• Coordinate trade promotions, product launches, in-store activations, merchandising, sampling, and below-the-line campaigns.
• Build and maintain good working relationships with distributors, wholesalers, retailers, modern trade outlets, convenience stores, and key customers.
• Work closely with the Sales team to ensure effective execution of trade campaigns and promotional activities.
• Conduct regular market visits to monitor product availability, merchandising standards, pricing, competitor activities, and market trends.
• Support the expansion of distribution channels by identifying potential business opportunities and assisting with new account development.
• Assist in organizing and participating in local and international exhibitions, trade fairs, roadshows, and industry events.
• Coordinate the development, production, and distribution of marketing materials, POSM, catalogues, promotional items, and display materials.
• Monitor trade marketing campaign performance and prepare reports with recommendations for continuous improvement.
• Assist in managing trade marketing budgets and ensure marketing activities are executed within approved budgets.
• Collaborate with Marketing, Sales, Product Development, and Export teams to support product launches and business growth.
• Support export market activities by coordinating promotional programs and distributor engagement where required.

Skills

Trade marketing

Channel growth

Distributors engagement

Budget management

Analytical skills

Communication skills

MS Excel

Education

Bachelor's Degree in Marketing, Business Administration, Food Science, or related field

Tools

MS PowerPoint

MS Word

MS Outlook

Job description

Senior Executive / Assistant Manager – Trade Marketing (Confectionery Division)

Our Chocolate & Confectionery subsidiary is expanding rapidly across local and international markets.

We are looking for a proactive and results-driven Trade Marketing candidate to support the Senior Marketing Manager in executing trade marketing initiatives, strengthening brand presence, and driving channel growth.

Key Responsibilities

Assist in planning and executing trade marketing activities to increase brand visibility and achieve sales objectives.

Coordinate trade promotions, product launches, in-store activations, merchandising, sampling, and below-the-line (BTL) campaigns.

Build and maintain good working relationships with distributors, wholesalers, retailers, modern trade outlets, convenience stores, and key customers.

Work closely with the Sales team to ensure effective execution of trade campaigns and promotional activities.

Conduct regular market visits to monitor product availability, merchandising standards, pricing, competitor activities, and market trends.

Support the expansion of distribution channels by identifying potential business opportunities and assisting with new account development.

Assist in organizing and participating in local and international exhibitions, trade fairs, roadshows, and industry events.

Coordinate the development, production, and distribution of marketing materials, POSM, catalogues, promotional items, and display materials.

Monitor trade marketing campaign performance and prepare reports with recommendations for continuous improvement.

Assist in managing trade marketing budgets and ensure marketing activities are executed within approved budgets.

Collaborate with Marketing, Sales, Product Development, and Export teams to support product launches and business growth.

Support export market activities by coordinating promotional programs and distributor engagement where required.

Requirements

Bachelor's Degree in Marketing, Business Administration, Food Science, or a related field.

3–5 years of experience in Trade Marketing, Marketing, Sales & Marketing, or Business Development within the Food Manufacturing or FMCG industry.

Experience in chocolates, confectionery, snacks, beverages, or related consumer products is an added advantage.

Good understanding of trade marketing, merchandising, retail execution, and promotional activities.

Experience working with distributors, wholesalers, retailers, or modern trade accounts.

Strong communication, interpersonal, coordination, and presentation skills.

Good analytical and organizational skills with attention to detail.

Proficient in Microsoft Office (Excel, PowerPoint, Word).

Willing to travel for market visits, trade events, and customer meetings when required.

Network Foods (Malaysia) Sdn Bhd is a member of The MUI group, a multi-national Malaysian conglomerate that was established in 1960.

Network Foods (Malaysia) Sdn Bhd is a confectionery and food distribution Company, located at Seksyen 16, Shah Alam, Selangor, with seven branches throughout Penisular Malaysia and a key distributor in East Malaysia. It distributes its own house brand of chocolate products like Crispy, Tudor Gold, Kandos, Tango nationwide.