Trade Activation Manager

Suntory Beverage & Food Health Enrichment; Petaling Jaya; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

17 days Annual Leave

Employer EPF 16%

Medical and insurance coverage

Optical and dental coverage

Hybrid work mode

Job summary

Suntory Beverage & Health Enrichment is seeking a Trade Activation Manager to lead shopper-focused activation programs at the point of purchase. You will collaborate with retailers to design engaging displays, POS materials, and digital signage, while analyzing data to tailor activation strategies and drive ROI.

You will manage budgets, track KPIs, and lead cross-functional teams to ensure flawless execution across retail channels in a dynamic FMCG environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years’ experience in trade activation or similar roles.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Excellent analytical skills to interpret market trends and consumer behavior.
• Ability to manage multiple projects and work cross-functionally.
• Strong communication, negotiation, and presentation skills.
• Proficiency in analyzing market data and delivering actionable insights.

Responsibilities

• Develop and implement shopper-focused trade activation programs and in-store campaigns.
• Partner with retailers to create engaging displays, POS materials, and digital signage.
• Analyze shopper data and market trends to tailor activation strategies.
• Manage budgets and optimize ROI for trade initiatives.
• Track KPIs such as sales growth, engagement, and ROI, and provide actionable insights.
• Build strong relationships with retail partners and lead cross-functional teams for flawless execution.

Skills

Trade Activation

Retail Marketing

Data Analysis

Budget Management

Stakeholder Management

Presentation Skills

Education

Bachelor’s degree in Marketing

Tools

PowerPoint

Excel

CRM software

Job description

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Beverage & Health Enrichment, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About Your Role

As a Trade Activation Manager (Health Enrichment Category), you will play a pivotal role in bringing our brands to life at the point of purchase. Your mission is to design and execute impactful trade activation strategies that engage shoppers, drive conversion, and strengthen our presence across retail channels. You’ll collaborate with cross-functional teams and retail partners to ensure seamless execution and measurable results.

Role Type

People Manager with 1 x Subordinate - Trade Activation Executive

Reporting Line Manager

Trade Marketing Director, South Cluster

Peers

2 x Trade Marketing Manager, 1 x Trade Activation Manager, 2 x Trade Activation Executive (by category)

Compensation And Benefits

• 17 days Annual Leave
• 16% Employer EPF contribution
• Medical and insurance coverage (including direct dependents)
• Optical and dental coverage
• Hybrid work mode

What You’ll Do

• Develop and implement shopper-focused trade activation programs and in-store campaigns.
• Partner with retailers to create engaging displays, POS materials, and digital signage.
• Analyze shopper data and market trends to tailor activation strategies.
• Manage budgets and optimize ROI for trade initiatives.
• Track KPIs such as sales growth, engagement, and ROI, and provide actionable insights.
• Build strong relationships with retail partners and lead cross-functional teams for flawless execution.

LI-AL1

What’s in it for you

• Opportunity to shape shopper experiences and influence purchase decisions.
• Work in a dynamic FMCG environment with leading brands and innovative campaigns.
• Collaborate with passionate teams and develop expertise in trade marketing and activation.
• Be part of a global organization that values growth, creativity, and leadership.

What You need to be successful

• 5–8 years’ experience in trade activation or similar roles, preferably in FMCG.
• Bachelor’s degree in Marketing, Business, or related field.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Excellent analytical skills to interpret market trends and consumer behavior.
• Ability to manage multiple projects and work cross-functionally.
• Strong communication, negotiation, and presentation skills.
• Proficiency in analyzing market data and delivering actionable insights.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.