TikTok LIVE Operations Executive

Details Group PLT; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Details Group PLT invites applications for a LIVE Performance Manager to monitor TikTok LIVE in real time and drive GMV growth.

You will analyse metrics, make independent decisions during LIVE sessions, adjust advertising intensity, and guide LIVE Hosts to optimize outcomes. The role requires fast decision-making, analytical thinking, and ownership of results.

Qualifications

• Experience in TikTok Shop, TikTok LIVE, E-commerce Operations, Performance Marketing or similar roles is an advantage.
• Candidates without direct TikTok LIVE experience are welcome if they have strong analytical and decision-making skills.
• Comfortable working with numbers and performance data.
• Able to work in a fast-paced LIVE environment.
• Able to communicate clearly with team members.
• Must be willing to learn TikTok LIVE operations, advertising and promotion tools.
• Strong sense of responsibility and ownership.

Responsibilities

• Monitor ongoing TikTok LIVE performance in real time
• Analyse key LIVE metrics
• Identify performance issues and understand the possible cause
• Make independent decisions during LIVE without waiting for constant approval
• Adjust advertising intensity based on LIVE performance
• Manage and control LIVE vouchers
• Give real-time instructions and feedback to LIVE Hosts
• Identify when to continue, change or stop a product / strategy
• Test different actions, monitor the result, and adjust again when necessary
• Review LIVE performance and identify areas for improvement
• Work closely with the LIVE team to improve overall GMV and performance

Skills

Analytical

Fast in decision-making

Calm under pressure

Independent

Problem-solving minded

Data sensitive

Confident in communication

Curious and self-learning

Responsible for results

Job description

Monitor ongoing TikTok LIVE performance in real time

Identify performance issues and understand the possible cause

Make independent decisions during LIVE without waiting for constant approval

Adjust advertising intensity based on LIVE performance

Manage and control LIVE vouchers

Give real-time instructions and feedback to LIVE Hosts

Identify when to continue, change or stop a product / strategy

Test different actions, monitor the result, and adjust again when necessary

Review LIVE performance and identify areas for improvement

Work closely with the LIVE team to improve overall GMV and performance

Key Responsibilities

• Monitor ongoing TikTok LIVE performance in real time

• Analyse key LIVE metrics

• Identify performance issues and understand the possible cause

• Make independent decisions during LIVE without waiting for constant approval

• Adjust advertising intensity based on LIVE performance

• Manage and control LIVE vouchers

• Give real-time instructions and feedback to LIVE Hosts

• Identify when to continue, change or stop a product / strategy

• Test different actions, monitor the result, and adjust again when necessary

• Review LIVE performance and identify areas for improvement

• Work closely with the LIVE team to improve overall GMV and performance

Who We Are Looking For

We are looking for someone who is:

• Analytical — able to connect different data points and understand what is happening

• Fast in decision-making — able to make decisions during a LIVE session

• Calm under pressure — able to think clearly even when performance is poor

• Independent — does not need to wait for instructions for every decision

• Problem-solving minded — focuses on finding solutions, not only reporting problems

• Data sensitive — notices changes and abnormalities quickly

• Confident in communication — comfortable giving direction to LIVE Hosts

• Curious and self-learning — willing to learn, test and improve continuously

• Responsible for results — takes ownership of LIVE performance

Requirements

• Experience in TikTok Shop, TikTok LIVE, E-commerce Operations, Performance Marketing or similar roles is an advantage

• Candidates without direct TikTok LIVE experience are welcome if they have strong analytical and decision-making skills

• Comfortable working with numbers and performance data

• Able to work in a fast-paced LIVE environment

• Able to communicate clearly with team members

• Must be willing to learn TikTok LIVE operations, advertising and promotion tools

• Strong sense of responsibility and ownership

Important

This role is suitable for someone who enjoys:

Analyse → Decide → Take Action → Observe Result → Adjust Again