Technical Executive - Mercedes Benz

Cycle & Carriage; Selangor; On-site; MYR 52,000 - 76,000; Full time

Job summary

Cycle & Carriage Bintang Berhad is seeking a Digital Marketing Executive in Malaysia to drive social media strategy, paid media, and SEO/SEM initiatives. The role focuses on data-driven decisions, audience segmentation, and content optimization across digital channels.

You will collaborate with Sales, Aftersales, and other departments to align campaigns with business goals, while maintaining a strong online presence and consistent brand messaging.

Qualifications

• Diploma / degree in Digital Marketing or a similar field.
• Minimum 2 years’ experience in Digital Marketing or a comparable role.
• Experience in leading SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strong strategic mindset with practical execution abilities.
• Excellent communication and interpersonal skills in English; Mandarin a plus.

Responsibilities

• Social media & content strategy: identify trends, create engaging content, and analyze performance.
• Paid media management: plan, execute, and optimize paid campaigns with media agencies.
• SEO/SEM: guide agency efforts in SEO/SEM strategies and best practices.
• Analytics & optimization: track performance, ROI, and KPIs; propose improvements.
• Customer journey personalization: use data to create personalized content for target segments.
• Digital asset management: update content across websites and Google My Business profiles.
• Digital innovation: explore new digital solutions to enhance capabilities.
• Market & competitor monitoring: track trends and competitive activity.
• Inter-departmental marketing alignment: support Sales, Aftersales and other units.
• Cross-functional support: assist with ad-hoc marketing projects and events.

Skills

Social media strategy

Paid media management

SEO/SEM

Analytics & reporting

Customer journey personalization

Content creation

Digital asset management

Market/competitor monitoring

Inter-department collaboration

Cross-functional support

Education

Diploma / Degree in Digital Marketing

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

2mo ago , from Cycle & Carriage Bintang Berhad

• Social Media & Content Strategy:Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management:Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM):Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization:Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization:Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management:Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation:Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring:Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment:Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support:Assist with ad-hoc marketing projects and customer events.

RESPONSIBILITIES:

• Social Media & Content Strategy:Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management:Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM):Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization:Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization:Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management:Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation:Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring:Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment:Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support:Assist with ad-hoc marketing projects and customer events.

JOB REQUIREMENTS:

• Diploma / Degree in Digital Marketing or a similar field.
• Minimum 2 years’ experience as a Digital Marketing Executive or comparable role.
• Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strategic mindset with strong tactical execution abilities.
• Pleasant, team-oriented personality with excellent communication and interpersonal skills.
• Excellent command of English (written and spoken). Mandarin proficiency is an advantage.