Digital Marketing Executive / Senior Executive

Cambridge English For Life Sdn Bhd (Hq); Selangor; On-site; MYR 73,000 - 100,000; Full time

Benefits offered by this job

Brand guidelines support

Media outreach opportunities

Job summary

Cambridge English For Life Sdn Bhd (Hq) seeks a Digital Marketing Executive/Senior Executive to lead multi-channel campaigns, manage content, and nurture brand partnerships in Selangor. You will drive performance metrics, optimise spend, and ensure consistent brand messaging across HQ and franchisees.

The role requires 2-3 years in digital marketing, a degree in marketing or related fields, and fluency in English; Malay/Mandarin are advantages.

Qualifications

• Minimum degree in marketing, business studies/administration, or management, or equivalent
• At least 2-3 years of experience in a digital or media agency, or managing brand(s) with strong digital touchpoints
• Have a good understanding of brand guidelines, with a proven track record in social media account management beforehand. E.g., Facebook, Instagram (YouTube and Google are a bonus)
• Tech-savvy and an adopter of the latest digital marketing concepts, strategies, and best practices. Familiarity with SEO is an added advantage.
• Native/proficient in writing and speaking English. Malay and Mandarin are added advantages.
• Have strong self-starter mind set, initiate and propose aspects to complete or deliver KPI. Willing to go further and have inquisitive mind set to maximise creativity and able to work under pressure and ad-hoc tasks

Responsibilities

• Plan and execute multi-channel digital marketing campaigns (SEO/SEM, paid ads, email, social).
• Track and optimise full-funnel KPIs (CPL, CPLV, CPR) with performance agencies.
• Write high-engagement copy for social media, websites, PR, and paid ads.
• Lead influencer/KOL networks, media outreach, and celebrity collaborations to build brand ambassador relationships.
• Maintain brand guidelines across all digital collateral and review content for HQ-owned and franchisee centres.
• Monitor social channels, deliver prompt, high-quality customer service for inbound enquiries.
• Analyse digital metrics, track monthly account growth against KPIs, identify UX trends, and optimise ad spend and content strategy.

Skills

SEO/SEM

Digital marketing

Social media management

Content writing

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads

Google Ads

Instagram Ads

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Digital Marketing Executive / Senior Executive

Campaign Strategy & Performance Management: Plan and execute multi-channel digital marketing campaigns (SEO/SEM, paid ads, email, social). Work with performance agencies to track and optimise full-funnel KPIs (CPL, CPLV, CPR).

Content Creation & PR Management: Write high-engagement copy for social media, websites, PR, and paid ads. Lead influencer/KOL networks, media outreach, and celebrity collaborations to build brand ambassador relationships and improve share of voice (SOV).

Brand Governance & Franchisee Support: Maintain brand guidelines across all digital collateral. Review, support, and provide feedback on social media content for HQ-owned and franchisee centres, collaborating with internal departments like Academic and Operations.

Customer Success & Engagement: Monitor social channels, maintain error-free content publishing, track ad performance, and deliver prompt, high-quality customer service for inbound enquiries.

Reporting & Optimisation: Analyse digital metrics, track monthly account growth against KPIs, identify user-experience trends, and continuously optimise ad spend and content strategy.

The requirements:

Minimum degree in marketing, business studies/administration, or management, or equivalent

At least 2-3 years of experience in a digital or media agency, or managing brand(s) with strong digital touchpoints

Have a good understanding of brand guidelines, with a proven track record in social media account management beforehand. E.g., Facebook, Instagram (YouTube and Google are a bonus)

Tech-savvy and an adopter of the latest digital marketing concepts, strategies, and best practices. Familiarity with SEO is an added advantage.

Native/proficient in writing and speaking English. Malay and Mandarin are added advantages.

Have strong self-starter mind set, initiate and propose aspects to complete or deliver KPI. Willing to go further and have inquisitive mind set to maximise creativity and able to work under pressure and ad-hoc tasks