Procurement Executive

Cycle & Carriage; Selangor; On-site; MYR 45,000 - 78,000; Full time

Job summary

Cycle & Carriage is seeking a Digital Marketing Executive to drive online presence through data-driven strategies across social media, paid media, and SEO/SEM. You will collaborate with internal teams to align campaigns with sales and aftersales objectives, while maintaining digital assets and brand consistency.

The role requires strong analytical skills, English proficiency, and experience in digital advertising, audience segmentation, and website analytics. Mandarin is an advantage.

Qualifications

• Diploma/degree in Digital Marketing or similar field.
• Experience leading SEO/SEM, social media marketing, and digital advertising.
• Strong analytical skills and ability to segment audiences.

Responsibilities

• Develop and implement Social Media & Content Strategy.
• Manage Paid Media campaigns across digital and social platforms.
• Lead SEO/SEM efforts with agency partners.
• Track campaign performance, ROI, and KPIs; optimize accordingly.
• Personalize customer journeys using data from analytics and CDP.
• Maintain and update digital assets across company websites and Google profiles.
• Explore new digital solutions to enhance marketing capabilities.
• Monitor market trends and competitor activities.

Skills

SEO/SEM

Social media marketing

Digital advertising

Audience segmentation

Website analytics

Strategic thinking

Communication

Education

Diploma / Degree in Digital Marketing

Tools

Google Analytics

Google My Business

Social platforms (ads)

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

3d ago , from Cycle & Carriage Bintang Berhad

• Social Media & Content Strategy:Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management:Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM):Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization:Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization:Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management:Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation:Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring:Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment:Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support:Assist with ad-hoc marketing projects and customer events.

RESPONSIBILITIES:

• Social Media & Content Strategy:Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management:Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM):Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization:Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization:Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management:Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation:Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring:Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment:Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support:Assist with ad-hoc marketing projects and customer events.

JOB REQUIREMENTS:

• Diploma / Degree in Digital Marketing or a similar field.
• Minimum 2 years’ experience as a Digital Marketing Executive or comparable role.
• Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strategic mindset with strong tactical execution abilities.
• Pleasant, team-oriented personality with excellent communication and interpersonal skills.
• Excellent command of English (written and spoken). Mandarin proficiency is an advantage.