Strategy & Performance Marketing Lead

WiSoft Solutions Sdn. Bhd.; Penang; On-site; MYR 60,000 - 120,000; Full time

Job summary

WiSoft Solutions Sdn. Bhd. in Penang is seeking an Assistant Marketing Manager (Strategy & Performance) to design and lead our marketing funnel, targeting, and channel positioning. You will translate strategy into structured plans with clear KPIs and timelines.

You will build a scalable CRM, run lead nurturing programs, analyze campaign data, and collaborate with HQ and cross-functional teams to strengthen our brand and market differentiation.

Qualifications

• 3-5 years of digital marketing experience.

Responsibilities

• Develop and lead overall marketing strategy including funnel design and channel positioning.

Skills

Digital marketing

Performance marketing

Data-driven mindset

CRM management

Lead nurturing

Audience segmentation

Education

Bachelor's degree in Marketing or related

Tools

CRM software

Analytics tools

Job description

WiSoft Solutions Sdn. Bhd. in Penang is seeking an Assistant Marketing Manager (Strategy & Performance) to design and lead our marketing funnel, targeting, and channel positioning. You will translate strategy into structured plans with clear KPIs and timelines.

You will build a scalable CRM, run lead nurturing programs, analyze campaign data, and collaborate with HQ and cross-functional teams to strengthen our brand and market differentiation.