Strategic Growth Marketer for SaaS & IoT Platforms

intlife; Kuala Lumpur; On-site; MYR 150,000 - 240,000; Full time

Job summary

Intlife, a smart home and energy management startup, seeks its first Growth Marketing Manager to build a measurable, revenue-driven demand engine. You will own ICP definition, lead generation, and the sales-ready pipeline while collaborating with founders and sales.

In this hands-on role, you will run performance campaigns on LinkedIn and Google, create case studies and sales decks, manage vendors, and drive ROI-focused exhibitions. CRM lead scoring and weekly dashboards will optimize spend.

Qualifications

• 5–8 years of experience in B2B growth, demand generation, or performance marketing.
• Proven experience running exhibitions or trade shows with measurable ROI.
• Background in SaaS, PropTech, Energy, IoT, or enterprise solutions.
• Comfortable working in a fast-paced startup environment.

Responsibilities

• Own end-to-end growth strategy from ICP definition to sales-qualified pipeline.
• Hands-on execution across digital channels and content (case studies, decks, one-pagers).
• Lead ROI-focused exhibitions and post-event lead follow-up.
• Own CRM setup, lead scoring, attribution, and handover workflows.
• Build weekly dashboards (CPL, CAC, MQL→SQL, pipeline value) and run experiments.

Skills

growth marketing

demand generation

performance marketing

exhibitions ROI

SaaS

IoT

PropTech

enterprise solutions

Job description

Intlife, a smart home and energy management startup, seeks its first Growth Marketing Manager to build a measurable, revenue-driven demand engine. You will own ICP definition, lead generation, and the sales-ready pipeline while collaborating with founders and sales.

In this hands-on role, you will run performance campaigns on LinkedIn and Google, create case studies and sales decks, manage vendors, and drive ROI-focused exhibitions. CRM lead scoring and weekly dashboards will optimize spend.