Growth Marketing Manager

intlife; Kuala Lumpur; On-site; MYR 150,000 - 240,000; Full time

Job summary

Intlife, a smart home and energy management startup, seeks its first Growth Marketing Manager to build a measurable, revenue-driven demand engine. You will own ICP definition, lead generation, and the sales-ready pipeline while collaborating with founders and sales.

In this hands-on role, you will run performance campaigns on LinkedIn and Google, create case studies and sales decks, manage vendors, and drive ROI-focused exhibitions. CRM lead scoring and weekly dashboards will optimize spend.

Qualifications

• 5–8 years of experience in B2B growth, demand generation, or performance marketing.
• Proven experience running exhibitions or trade shows with measurable ROI.
• Background in SaaS, PropTech, Energy, IoT, or enterprise solutions.
• Comfortable working in a fast-paced startup environment.

Responsibilities

• Own end-to-end growth strategy from ICP definition to sales-qualified pipeline.
• Hands-on execution across digital channels and content (case studies, decks, one-pagers).
• Lead ROI-focused exhibitions and post-event lead follow-up.
• Own CRM setup, lead scoring, attribution, and handover workflows.
• Build weekly dashboards (CPL, CAC, MQL→SQL, pipeline value) and run experiments.

Skills

growth marketing

demand generation

performance marketing

exhibitions ROI

SaaS

IoT

PropTech

enterprise solutions

Job description

Intlife is a smart home and energy management startup helping property developers, township owners, and solar solution providers accelerate energy savings, improve project ROI, and future-proof residential assets through an integrated IoT + energy platform.

We are transitioning from founder-led sales to scalable growth and are hiring our first Growth Marketing Manager to build a measurable, revenue-driven demand engine.

Role Description

As the Growth Marketing Manager, you will own and execute Intlife’s end-to-end growth strategy — from ICP definition and lead generation to sales-qualified pipeline.

This is a hands-on execution role, not a brand or communications position. You will work closely with founders and sales to turn marketing into a reliable revenue driver.

Digital Growth & Conversion Assets

The role will lead performance-driven digital channels such as LinkedIn Ads, Google Search, and retargeting campaigns. They will also develop conversion-focused materials including case studies, one-pagers, and sales decks, while managing external creative vendors to support growth initiatives.

Exhibitions & Performance Events

Beyond digital, this role will execute ROI-focused exhibition strategies in PropTech, Energy, and Smart City sectors. Responsibilities include pre-event outreach, on-site lead qualification, structured post-event follow-up, and tracking measurable outcomes such as CPL, SQL conversion rates, and pipeline value generated.

The manager will own CRM setup and optimisation, including lead scoring, source attribution, and handover workflows. Working closely with founders and sales, they will continuously improve lead quality, refine messaging based on objections, and shorten sales cycles.

Finally, the role requires building a data-driven growth engine — maintaining weekly dashboards (CPL, CAC, MQL→SQL conversion, pipeline value), running structured experiments, and reallocating resources toward the highest ROI channels.

What We’re Looking For:

• 5–8 years of experience in B2B growth, demand generation, or performance marketing
• Proven experience running exhibitions or trade shows with measurable ROI
• Background in SaaS, PropTech, Energy, IoT, or enterprise solutions
• Comfortable working in a fast-paced startup environment