Strategic Events & Partnerships Manager

CARSOME Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CARSOME is seeking a Manager, Events & Partnerships to lead strategic partnerships and end-to-end event execution within the Marketing team. This role blends relationship-building with hands-on delivery of brand activations, roadshows, media launches, and customer-facing events, driving visibility and growth.

You will collaborate with content, design, and social teams, track KPIs, budgets, and ROI, manage vendor and venue databases, and travel as needed to ensure flawless execution and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Event Management, or related field.
• Minimum 3 years of experience in events, partnerships, experiential marketing, or business development.
• Proven ability to manage multiple projects in fast-paced environments.
• Strong communication, negotiation, and stakeholder management skills.
• Highly organized, proactive, and able to work independently while collaborating with teams.
• Analytical mindset to track KPIs, budgets, and ROI for events and partnerships.
• Willingness to travel and work flexible hours, including weekends or public holidays.
• Experience with CRM tools, referral platforms, or event management systems is an added advantage.

Responsibilities

• Plan, coordinate, and execute a wide range of internal and external events, including brand activations, media launches, roadshows, partnerships events, and customer-facing initiatives.
• Manage end-to-end event execution, including budgeting, timelines, vendor sourcing, logistics, permits, on-ground operations, and post-event reporting.
• Develop creative event concepts and engagement strategies that elevate brand perception and drive participation or footfall.
• Collaborate with content, design, and social teams to build pre-event buzz and post-event amplification.
• Track event KPIs, analyze outcomes, and recommend improvements for future initiatives.
• Maintain a strong database of vendors, venues, and partners to streamline execution and negotiations.
• Identify, develop, and manage strategic partnerships with corporates, marketing collaborators, referral networks, and commercial partners.
• Lead planning and execution of co-branded campaigns, activations, and referral programs that deliver mutual value and measurable results.
• Work closely with Marketing and Commercial teams to ensure partnerships align with business objectives and revenue goals.
• Negotiate partnership structures, deliverables, timelines, and KPIs to ensure clear expectations and accountability.
• Monitor partnership performance, prepare reports, and optimize initiatives based on insights.
• Partner closely with internal teams such as Retail, Commercial, Design, Content, Legal, Product, and Finance to ensure seamless execution and brand alignment.
• Manage multiple stakeholders and projects concurrently while maintaining high standards of execution and communication.

Skills

Communication

Negotiation

Stakeholder management

Project management

Multitasking

Education

Bachelor’s degree in Marketing

Tools

CRM tools

Referral platforms

Event management systems

Job description

CARSOME is seeking a Manager, Events & Partnerships to lead strategic partnerships and end-to-end event execution within the Marketing team. This role blends relationship-building with hands-on delivery of brand activations, roadshows, media launches, and customer-facing events, driving visibility and growth.

You will collaborate with content, design, and social teams, track KPIs, budgets, and ROI, manage vendor and venue databases, and travel as needed to ensure flawless execution and