Strategic Director, Digital Marketing & AI Innovation

The Datai Langkawi; Selangor; Vor Ort; MYR 240.000 - 420.000; Vollzeit

Zusammenfassung

The Datai Langkawi seeks a senior Director of Digital Marketing to own the hotel’s digital ecosystem, including website, app, CRM and analytics. You will shape strategy, technology decisions and investment while collaborating with Marketing, IT, Revenue and E‑Commerce to optimise guest journeys and bookings.

You will lead a high-impact team, manage external partners, and drive AI-enabled marketing innovations with strong governance and brand guardrails.

Qualifikationen

• Bachelor's degree in Marketing or related field.
• 8-10 years in digital marketing with leadership experience.
• Luxury hospitality experience preferred.
• Strong knowledge of CMS, analytics, SEO and digital UX.
• Experience managing agencies, budgets and technology partners.

Aufgaben

• Lead the digital strategy and annual roadmap for The Datai Langkawi.
• Oversee website, app, CRM, paid media and analytics initiatives.
• Manage Marketing technology stack and data governance.
• Lead agency partnerships and media investment planning.
• Define KPIs and ensure accurate measurement of performance.
• Collaborate across Marketing, IT, Revenue and E-Commerce.

Kenntnisse

Digital strategy

Leadership

Marketing technology

Paid media

Analytics

CRM & email

AI & innovation

Vendor management

Brand governance

Ausbildung

Bachelor's degree in Marketing, Digital Marketing, Communications, Technology, Business

Tools

Google Ads

CMS platforms

CRM systems

DAM

Analytics tools (GA/GA4)

Jobbeschreibung

The Datai Langkawi seeks a senior Director of Digital Marketing to own the hotel’s digital ecosystem, including website, app, CRM and analytics. You will shape strategy, technology decisions and investment while collaborating with Marketing, IT, Revenue and E‑Commerce to optimise guest journeys and bookings.

You will lead a high-impact team, manage external partners, and drive AI-enabled marketing innovations with strong governance and brand guardrails.