Sr Account Manager

Whatisc27; Petaling Jaya; On-site; MYR 167,400 - 245,520; Full time

Job summary

Whatisc27 is seeking a senior Account Manager to lead key client relationships and drive strategic advertising campaigns. You will coordinate with creative, media, and vendors to ensure on-time delivery, stay within budgets, and provide high-impact presentations to clients.

The role requires 5–6 years in advertising account management, strong leadership, and a proactive, data-driven approach to optimize performance across accounts.

Qualifications

• 5–6 years of experience in advertising account management, including team leadership.
• Bachelor’s degree in marketing, advertising, or related field.
• Portfolio with T2 majority portfolio OR > RM250k portfolio value.
• Excellent communication and interpersonal skills.
• Advanced Project management and organizational skills.
• Strong knowledge of the advertising industry and trends.
• Proven ability to work independently and take ownership of clients.

Responsibilities

• Lead development and maintenance of strong client relationships, serving as trusted advisor and primary contact for significant accounts.
• Understand clients' advertising needs, objectives, and challenges to develop effective campaigns.
• Collaborate with internal teams (creative, media, vendors) to ensure top-tier campaign execution and client satisfaction.
• Oversee budgets, timelines, and action plans, ensuring optimal resource allocation and timely delivery.
• Prepare and deliver high-impact presentations to clients, communicating strategic insights and results.
• Stay updated with industry trends and apply them to advertising strategies.
• Identify opportunities and collaborate with leadership to secure new advertising accounts.

Skills

Account management

Team leadership

Communication skills

Project management

Relationship building

Data-driven decisions

Education

Bachelor's degree in marketing/advertising

Tools

Teamwork

Job description

On time, on budget, and surpassing customer expectations

The most consequential team in C27. The Account and Client Management Department are akin to the central nervous system of this incredible collective. This department takes a holistic approach to managing client accounts and projects, ensuring seamless communication, strategy execution, and project delivery. Key resources fall under the direct purview of this department - time, people, and money. Common sense is a general requirement, but what sets our brand of Client and Account Management Team apart is our heavy use of analytics, science, and automation to aid our decision‑making and projecting possible risks in the feasibility of C27 projects and retainers.

Requirements

1. At least 5‑6 years of experience in advertising account management, including managing teams, preferably in a similar role.
2. Bachelor's degree in marketing, advertising, or a related field.
3. Portfolio composition of T2 majority portfolio OR >RM250k portfolio value.
4. Positive and strong communication and interpersonal skills, with the ability to build and maintain relationships with clients.
5. Advanced competency on project management and organizational skills, with the ability to multitask and manage multiple projects at once.
6. Strong understanding of the advertising industry and the ability to stay up‑to‑date with trends and developments.
7. Proven ability to work independently and take ownership of assigned clients.

Primary Roles and Responsibilities

Account Management

1. Lead the development and maintenance of strong client relationships, serving as a trusted advisor and primary point of contact for more significant accounts.
2. Understand clients' advertising needs, objectives, and challenges to develop effective campaigns.
3. Lead collaboration with internal teams, including creative, media, and vendors, to ensure the highest level of campaign execution and client satisfaction.
4. Oversee the development and monitoring of budgets, timelines, and action plans, ensuring optimal allocation of resources and timely delivery.
5. Prepare and deliver high‑impact presentations to clients, articulating strategic insights, creative solutions, and campaign results effectively.
6. Stay updated with industry trends and incorporate this knowledge into advertising strategies.
7. Create and present detailed, strategic progress and performance reports, providing high‑level insights and recommendations to drive client success and satisfaction.

Client Relationship Management

1. Foster and maintain strong client relationships and provide in‑depth consultancy with regards to the services provided.
2. Deeply understand client needs, requirements, and project constraints (schedule, scope, resources) and ensure they are clearly communicated to the internal team.
3. Proactively manage client expectations regarding work scope, deliveries, and any limitations to ensure high levels of client satisfaction.
4. Ensure client approvals and sign‑offs are being achieved/received according to timeline, avoiding the delay / overrun of work deliveries.
5. Lead and enhance collaboration with internal teams, including creative and media, to ensure the successful execution of complex advertising campaigns.
6. Stay ahead of industry trends and developments, and strategically incorporate this knowledge into our advertising strategies.
7. Identify and evaluate new business opportunities and collaborate with the Associate Account Director/Account Director to secure new advertising accounts.

Management Leadership

1. Play a significant role in supporting the Associate Account Director in operational achievements.
2. Maintain a high level of attention to detail in evaluating project work.
3. Lead the onboarding and mentorship of new account managers and project managers.
4. Offer innovative advice and solutions to clients and team members based on extensive industry knowledge.
5. Ensure the organization, maintenance, and oversight of project standards and guidelines.
6. Deliver detailed insights on project briefs and schedules.

Resource Planning and Management

1. Plan and manage the team’s workload on a daily and weekly basis, ensuring a balance of workload across.
2. Plan project teams’ allocation for proposals and new projects, targeting 6 months visibility.
3. Ensure resource availability by utilising tools such as Teamwork.
4. Ensure milestones are created and updated as the project moves along.

Campaign Execution

1. Oversee the execution of digital and social media campaigns.
2. Monitor campaign performance, analyze data, and make data‑driven recommendations for optimisation.
3. Ensure campaigns are on‑brand and aligned with client messaging.
4. Mentor junior team members and provide guidance on campaign execution and analysis.

Vendor Management

1. Build a comprehensive database and maintain strong relationships with all vendors.
2. Negotiate strategically with vendors on payment terms and discounts to optimise margins.
3. Ensure C27 keeps a healthy database of vendors at all times.
4. Lead efforts to ensure vendor workflow and output are of the highest quality and efficiency.
5. Lead the coordination of internal resources and third parties/vendors for seamless project execution.

Platform Management

1. Ensure all projects are broken down to milestones and tasks via Teamwork.
2. Reducing lead time between brief to task assignment targeting < 4 hours.
3. Manage and nurture low level data to aid into department level reporting under performance marketing platform/dashboard.
4. Maintain capacity and productivity report and ensure accuracy.
5. Avoid repetitive work, optimise and automate processes wherever necessary.

Client Growth and Retention

1. Identify and strategically pursue opportunities for upselling and cross‑selling services to existing clients.
2. Actively work to expand the agency's portfolio of services with each client, leveraging deeper client relationships.
3. Ensure consistently high client satisfaction and retention rates through proactive management and relationship building.
4. Serve as the primary point of contact for senior clients, deeply understanding their needs and objectives.
5. Collaborate with clients to define and align clear campaign goals and KPIs, ensuring strategic outcomes.

Internal Initiatives

1. To work closely (when selected) to execute & drive internal special projects as initiated by the CEO.
2. To ensure the brand image (visually) of C27 is consistent throughout while working with the internal branding team.

Operational Excellence (On time, on budget)

1. Champion delivery and develop a systematic, methodical and pragmatic approach to your own work and the projects you manage to be delivered in a timely manner.
2. Coordinate with cross‑discipline team members to make sure that all parties are on track with project requirements, deadlines and schedules.
3. Collaborate with internal/external teams to design, develop and implement website development projects.
4. Ensure internal team members execute a workflow in accordance with the C27 Playbook.
   • General targets:
     • 72‑hour advanced notice for a client
     • 24‑hour response time to Business Development
     • <3% late tasks
     • Monthly capacity < 80%
     • 0% unassigned (resource and deadlines) tasks
     • <95% Budget Utilisation
     • 6 months of visibility
5. Ensure team communication and collaboration, meeting with project team members to identify and resolve issues.
6. Provide prompt updates on project timelines (response time < 4 hours).
7. Monitor and ensure expenditures for projects are kept at amounts as agreed in annual and project‑level budgets.
8. Responsible for projects to be developed on time, within scope and budget.
9. Monitor and ensure projects are always within determining profit margins.
10. Contribute to the preparation and communication of project‑level margin updates on a bi‑weekly basis to relevant stakeholders.
11. To be able to understand the client's scope of work and resource requirements (including but not limited to internal manpower and third‑party services) for projects.
12. To ensure that all vendor financial documents adhere to the C27 financial processes.
13. Implement project management best practices to improve efficiency and client satisfaction.

Other Responsibilities

General Responsibilities

1. Collaborate with others - Encourage discourse and critical thinking in collaborations with others.
2. Ensure effective interdepartmental collaboration.
3. To adhere to superior’s directions, instructions, & recommendations.
4. To ensure all works down are of high quality with little to no errors.
5. To ensure all projects are submitted promptly: with precise contents, a clean format.

Responsibilities towards the Company

1. To be responsible for the safekeeping and general usage of the Company’s assets in employee possession and the usage of Company facilities provided.
2. To be dressed presentably and to maintain professionalism during client meetings.
3. To uphold C27’s brand image at all times, during working hours and non‑working hours, in‑office grounds or out of office grounds.

Miscellaneous Responsibilities

1. You constantly observe C27’s culture and practices, working to uplift the Company’s good name.

Purpose

“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”