Content Creator

Whatisc27; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

C27 is seeking a Trailblazer in Content & Community to craft compelling content and manage digital storytelling. You will shape campaigns, oversee production, and ensure the brand voice remains consistent across channels.

The role demands strong English, hands-on skills in design or video, and proven experience with social platforms. Join a team behind top campaigns and dynamic brand engagement.

Qualifications

• Min 1-2 years of experience in creative functions within an organisation or equivalent.
• Proven record of creating content across digital and social platforms (X/Twitter, TikTok, Instagram, YouTube, etc).
• Advanced skills in at least one of design, video editing, or social media copywriting.
• Impeccable command of English (written and spoken). Other languages are a plus.
• Knowledge of trends research, strategy, and data interpretation for content planning.
• Experience in cinematography, storytelling, producing and editing formats; ability to convey vision to teams and clients.

Responsibilities

• Maintain high quality of work across all outputs.
• Inspire intent and delight audiences with standout content.
• Keep up with current events and aesthetic trends.
• Collaborate to bring ideas to life and defend concepts when needed.
• Oversee final development and production of creative assets.

Skills

Creative functions

Social media content

Design

Video editing

Copywriting

English proficiency

Trend research

Cinematography

Storytelling

Tools

Emplifi

Job description

"Trailblazer, narrative virtuoso, social media connoisseur. The conjurer of content in all art forms"

"Don't just make content, be discontent."

In the vast, ever-changing world of the internet, one fact has remained since its inception - the internet loves new things. The C27 Content and Community team combines meaningful insights, universal truths, hot topics and a dose of visual artistry to create arresting content and engage with digital communities. They are also responsible for producing content on digital channels and engaging the community in line with a brand’s voice. This is the team that made Netflix one of Malaysia's favourite brands and levelled up the way McDonald's engages its biggest fans in the digital age. Our work has been seen more than 7 billion times yearly, which is still growing.

Requirements

1. Min 1-2 years of experience serving creative functions in an organisation or equivalent.
2. Proven record of making creative content across all digital and social media platforms: X/Twitter, TikTok, Instagram, YouTube, etc.
3. Has advanced knowledge and extraordinary skills in at least one, if not all, of design, video editing, and social media copywriting.
4. Possess impeccable command of the English language (Written & Spoken). Other spoken & written languages are a big plus.
5. Knowledge and experience researching new trends, strategising and interpreting data to create kick-ass content strategies.
6. Advanced knowledge in cinematography, storytelling, producing and editing formats and techniques; communicating your vision to clients, team members and vendors to achieve high-quality results.

Primary Roles and Responsibilities

Creative Excellence

1. Ensuring the highest quality of work is produced at all times.
2. Inspire intent and delight your audience.
3. Keeping up with current events and the latest aesthetic trends.
4. Make the most of ideations and work with the team to bring ideas to life.
5. To be able to articulate, rationalise and defend conceptual and directional choices.
6. Accountable for the final development and production of creative assets
7. Time allocated will vary, but ensure equal dedication to all bodies of work.
8. Championing the rule of “no Lorem Ipsum” in mockups, you must ensure that words & visuals are of equal priority in any piece of work.
9. Underpromise, over-deliver.

Creative Strategy, Ideation & Planning

1. Research and plan topics, as well as present signals and issues.
2. Synthesise data from the Strategy team.
3. Collaborate with the Creative Group Head to write the Project Brief.
4. Plan, develop and execute campaign/content calendar with CGH, Senior Content Lead, and Content Lead.
5. Utilise Emplifi to monitor content performance and implement improvements.
6. Strategize content planning with the CGH, Senior Content Lead, and Content Lead.
7. Collaborate with the CGH, Senior Content Lead, and Content Lead to write the presentation deck.
8. Present ideas to clients alongside the Planning Team.

Creative Execution

1. Maintain an in-depth understanding of your client’s brand voice and implement it into all creative jobs.
2. Collaborate with the Design Team to bring strategy to reality
3. Present the planning deck alongside the Senior Content Lead and/or Content Lead to the Design Team.
4. Participate in Pre-Production Meetings to ensure alignment between strategy and execution.
5. Co-approve low-touch videos with the Design Lead.
6. Provide content references through visuals shared during Production Meetings.
7. Attend design and production days for presentation and collaboration.
8. Oversee the overall content production process alongside Senior Design Lead/Design Lead.

Project Management & Coordination

1. Manage and ensure timely tasks and work closely with the Account Management Team.
2. Be able to advise the Account Management Team on realistic hours needed for each task.

Internal Initiatives

1. To work closely with others to execute & drive internal special projects as initiated by the CEO.
2. Keep an eye out for awards/case study work across the C27 portfolio of clients.
3. To ensure the brand image (visually) of C27 is consistent throughout while working with the internal branding team.

Other Responsibilities

1. Collaborate with others - Encourage discourse and critical thinking in collaborations with others.
2. Ensure effective interdepartmental collaboration.
3. To adhere to superior’s directions, instructions, & recommendations.
4. To ensure all works down are of high quality with little to no errors.
5. To ensure all projects are submitted promptly: with precise contents, a clean format.

General Responsibilities

1. Collaborate with others - Encourage discourse and critical thinking in collaborations with others.
2. Ensure effective interdepartmental collaboration.
3. To adhere to superior’s directions, instructions, & recommendations.
4. To ensure all works down are of high quality with little to no errors.
5. To ensure all projects are submitted promptly: with precise contents, a clean format.

Responsibilities towards the Company

1. To be responsible for the safekeeping and general usage of the Company’s assets in employee possession and the usage of Company facilities provided.
2. To be dressed presentably and to maintain professionalism during client meetings.
3. To uphold C27’s brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds.

Miscellaneous Responsibilities

1. You constantly observe C27’s culture and practices, working to uplift the Company’s good name.

Purpose

“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”