Social Media Strategy & Growth Lead

upscale; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Upscale in Kuala Lumpur is seeking a Social Media Manager to develop and execute a comprehensive social media strategy that aligns with marketing objectives, boosts brand awareness, and grows our online presence across platforms.

You will lead the social media team, collaborate with Content, SEO, Performance Marketing and Video teams, track metrics, analyze data, and stay ahead of platform trends to keep content fresh and engaging.

Responsibilities

• Develop comprehensive social media strategy aligned with marketing objectives to drive brand awareness and online presence across platforms.
• Oversee planning and execution of creative social media campaigns; participate in content creation including video, photography, and editing.
• Guide and support Social Media team members to foster collaboration and smooth execution.
• Track metrics, analyze data, and use insights to optimize strategy and content.
• Collaborate with Content, SEO, Performance Marketing, and Video teams for integrated campaigns.
• Stay up-to-date with trends and platform updates to keep content fresh and relevant.

Job description

Upscale in Kuala Lumpur is seeking a Social Media Manager to develop and execute a comprehensive social media strategy that aligns with marketing objectives, boosts brand awareness, and grows our online presence across platforms.

You will lead the social media team, collaborate with Content, SEO, Performance Marketing and Video teams, track metrics, analyze data, and stay ahead of platform trends to keep content fresh and engaging.