Social Media Specialist

20dB Hearing Sdn. Bhd.; Kuala Lumpur; Presencial; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

20dB Hearing Sdn. Bhd. is seeking a strategic Social Media Specialist to lead digital storytelling and strengthen brand presence across platforms in Malaysia.

You will develop and execute always-on strategies, manage paid campaigns, and leverage AI tools to improve efficiency and creativity. The role requires a Bachelor’s degree in Marketing or related field and at least five years of hands-on experience managing social media content and paid campaigns across Meta, Google, TikTok, LinkedIn, or

Formación

• Bachelor’s degree in Marketing or related field.
• 5+ years managing social content and paid campaigns on Meta, Google, TikTok, LinkedIn.
• Proven ability to plan and execute strategic, always-on content plans.
• Strong portfolio of traditional and AI-enhanced creative work.

Responsabilidades

• Develop and execute always-on social media strategies across platforms.
• Plan, manage, and optimise paid content campaigns for leads and branding.
• Plan, schedule and optimise content aligned to campaigns and calendars.
• Produce and edit reels, videos, stories and assets to boost engagement.
• Collaborate with Marketing to ensure consistent storytelling.
• Use AI tools to streamline copywriting and scheduling workflows.
• Monitor performance, analyse trends, and produce insights to improve results.
• Manage community interactions with prompt, professional responses.
• Stay updated on social trends and platform changes for better performance.
• Support cross-channel integration for cohesive storytelling.

Conocimientos

Campaign management

Content strategy

AI in marketing

Storytelling

Analytical skills

Writing skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

Meta Business Suite

Later

Hootsuite

Sprout

Descripción del empleo

Wearelooking for a strategic and creative Social Media Specialistto lead 20dB’s digital storytelling and strengthen our brand presence across social platforms. This is a hands-on, fast-paced role designed for a digital native with strong campaign experience and a passion for driving engagement and results. Youwillbe responsible for developing and executing social media strategies, managing paid content, and leveraging AI tools to enhance efficiency and creativity. At 20dB, youwillhelp shape how our brand connects with people every day, blending insight, creativity, and innovation to make hearing care more human, relatable, and inspiring.

What You’ll Be Doing

Develop and executealways-on social media strategiesthat drive awareness, engagement, and conversion across multiple platforms.

Plan, manage, and optimisepaid content campaigns (Meta, Google, TikTok, LinkedIn) to support lead generation and brand-building initiatives.

Plan, schedule and optimise social media content across platforms in line with campaign objectives and the content calendar.

Produce and edit reels, short videos, stories and static assets that strengthen engagement and brand relevance.

Collaborate closely with theCreative X Specialistand broader marketing team to ensure consistent, impactful brand storytelling.

UseAI-powered tools(e.g., ChatGPT, Jasper, OpusClip, etc.) to streamline copywriting, content planning, and scheduling workflows.

Monitor campaign performance, analyse trends, and produce insights to continuously improve reach, engagement, and conversion.

Manage community interactions, ensuring prompt and professional responses to comments, messages, and reviews.

Stay up to date withsocial media trends, algorithm changes, and platform innovations, applying them to enhance campaign performance.

Support cross-channel campaign integration across retail, PR, and digital platforms for cohesive, results-driven storytelling.

What We’re Looking For

Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.

Minimum 5 years of hands-on experiencemanagingsocial media content and paid campaignsacross Meta, Google, TikTok, LinkedIn, or similar platforms.

Proven ability to develop and execute strategic, always-on content plans that drive measurable growth and engagement.

Strong portfolio showcasingtraditional and AI-enhanced creative work, including short-form content and campaign examples.

Proficient in social media management and analytics tools (Meta Business Suite, Later, Hootsuite, Sprout, etc.).

Knowledgeofperformance marketing (SEM, SEO, and related areas)is a plus, ideal for those seekingcareer advancement in digital marketingwithin a growing team.

Familiar withAI toolsto support copywriting, ideation, and content workflow management.

Analytical knowledge of tools such as GA4, Meta Insights, and other social analytics platformsto measure, report, and optimise content performance.

Excellent writing and communication skills with a strong grasp of storytelling, tone, and audience psychology.

Strategic, data-driven, and proactive mindset with the ability to manage multiple campaigns in a fast-paced environment.

Positive attitude, collaborative spirit, and a passion for continuous learning and growth.

Who You Are

A results-driven storyteller who understands both creativity and performance.

A social media enthusiast who lives and breathes digital content, brings creativity to every idea, and stays ahead of the latest trends to create engaging and relevant content that captures attention.

Someone who thrives in fast-moving environments and enjoys experimenting with new content formats and ideas.

Curious about howdata and AIcan elevate creativity and efficiency.

A proactive problem-solver who takes ownership and finds energy in teamwork.

Why Join Us?

At 20dB, you’ll be part of a forward-thinking marketing team that values creativity, collaboration, and innovation.

Here, you’ll have the freedom to explore, experiment, and grow your expertise in bothorganic and performance-driven digital marketing, while shaping how our brand connects with audiences across the region.

If you’re ready to create, connect, and make an impact, we’d love to have you on the team.

Compensation Philosophy

Our compensation philosophy is designed to recognise creativity, digital expertise, and meaningful contributions to brand growth and business performance. We aim to offer competitive compensation that reflects each individual’s experience, skills, and responsibilities, complemented by performance incentives linked to key performance indicators such as campaign performance, audience engagement, lead generation, and overall business impact. At the same time, we value creativity, collaboration, continuous learning, and the responsible use of data and AI to drive effective and meaningful digital experiences.

20dB Hearing (1066571-D) was established in 2002 and has grown into one of the leading hearing care providers in Malaysia and Singapore. Today, we operate more than 30 hearing centres across Malaysia and 10 centres in Singapore, supported by a team of over 100 certified audiologists.

At 20dB Hearing, we strive to create a positive and inclusive workplace where employees can develop their potential, contribute their strengths, and make a meaningful impact on the lives of others through better hearing.

20dB Hearing (1066571-D) was established in 2002 and has grown into one of the leading hearing care providers in Malaysia and Singapore. Today, we operate more than 30 hearing centres across Malaysia and 10 centres in Singapore, supported by a team of over 100 certified audiologists.

At 20dB Hearing, we strive to create a positive and inclusive workplace where employees can develop their potential, contribute their strengths, and make a meaningful impact on the lives of others through better hearing.