Social Media Senior Executive

Stark Capital Enterprises; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur seeks a dynamic Digital Marketing Specialist. The role involves managing digital marketing campaigns, developing creative content for various social media platforms, and analyzing campaign performance. Candidates should have 3-5 years of relevant experience, be proficient in video editing apps, and possess strong English and Mandarin communication skills. This position promises an innovative work environment and opportunities for growth.

Qualifications

• 3-5 years of experience in digital marketing or related fields.
• Proficient in editing content using mobile apps.
• Strong command of English and Mandarin.

Responsibilities

• Organize and execute digital marketing campaigns.
• Develop content for social media platforms.
• Analyze content performance to optimize campaigns.

Skills

Social media management

Content creation

Data analysis

Video editing

Creative thinking

Communication skills

Tools

CapCut

InShot

Design software

Job description

Responsibilities

• Involve in brainstorming, organizing, planning and execution of digital marketing campaigns.
• Plan social media editorial calendar and develop creative content for key platforms such as Facebook, Instagram, TikTok, include XHS.
• Establish and maintain external communications calendar and manage scheduled assignments accordingly and timely.
• Manage and grow the company’s social media accounts by posting regularly and responding to customer inquiries and feedback in a timely manner.
• Copywriting and creative input on development of promotional collaterals such as social media captions, press releases, flyers etc.
• Work closely with the creative team to coordinate photoshoot and video shoot projects from pre- to post-production.
• Stay up to date with industry trends and identify inefficiencies in existing processes.
• Track and analyze content performance to optimize campaigns and drive engagement growth.
• Offer data-driven recommendations aligned with overall company strategies and prioritize process improvement initiatives.
• Perform other duties as directed.

EXPERIENCE + SKILL SETS

• At least 3-5 years of working experience in the related field for this position.
• Fair knowledge in creating fast trend content using available platforms or Ai applications.
• Proficient in editing content with mobile apps such as CapCut, InShot or similar video editing tools.
• Gadget savvy and fair knowledge of professional production equipment will be an added advantage.
• Comprehensive knowledge of social media and digital marketing.
• Strong and effective communication skills at all levels.
• Ability to work independently as well as the ability to collaborate across different departments.
• Creative and innovative.
• Project a professional image to maintain the reputation of the brand when communicating internally and externally.
• Performance driven with high attention to details.
• Strong command of spoken and written English and Mandarin with computer literacy.
• Knowledge of design software will be an advantage.

"We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers."