Social Media Manager

ROOTS PR; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

ROOTS PR is seeking a Brand Communications Assistant Manager to steer social media and influencer marketing strategies, manage client relationships and guide the team in delivering effective campaigns. This role focuses on Social and Influencer Marketing while collaborating with PR, digital, creative and activation teams on integrated campaigns.

You will grow client accounts, improve campaign efficiency and drive new business opportunities, while ensuring high-quality work and a proactive,

Qualifications

• 3–5 years of experience in social media, influencer marketing or brand communications.

Responsibilities

• Lead social & influencer strategy – Develop strategies and campaigns aligned with client objectives and business goals.
• Own client relationships – Provide strategic counsel, manage expectations and proactively identify opportunities to add value.
• Drive campaign delivery – Oversee content, community management and influencer campaigns from strategy through execution.
• Lead integrated campaigns – Collaborate with PR, digital, creative and activation teams to deliver integrated solutions.
• Assist in growing client accounts – Identify opportunities to expand scopes, develop new solutions with the team and contribute to new business.
• Lead and guide the team – Guide junior team members, delegate effectively and build a culture of ownership and continuous improvement.
• Drive operational excellence – Ensure clear workflows, efficient resource planning, timely delivery and consistent high-quality work.
• Measure & optimise performance – Track campaign results, translate insights into recommendations and apply learnings to improve future work.

Skills

Social media

Influencer marketing

Brand communications

Project management

Client relations

Job description

ROOTS PR provides expertise in Brand & Strategic Communications. We work very closely with our network partners in Digital Marketing (DEX Ventures) and Activation (ROOTS Asia Pacific) to drive the integrated strategies that we develop for our clients.

What we believe in:

We believe in work/life integration - where you see the world from a lens of optimism and always seek for improvements that can elevate you both professionally and personally. Your team mates are your collaborators, your support system and sometimes your mentors.

This role is for you if you're full of energy and passionate about tackling marketing challenges. You see that brands are living, breathing entities that play an important role in our daily lives yet you understand that each brand is responsible in their own ways. You believe you that you can make things better but the journey will be full of ups and downs. You're relentless in your pursuit of excellence yet you know to get there - you need to make sure others are successful as well.

In a nut shell:

As our Brand Communications Assistant Manager, you will lead social media and influencer marketing strategies, manage client relationships and guide the team in delivering effective campaigns. While the role primarily focuses on Social and Influencer Marketing, you will also collaborate with PR, digital, creative and activation teams on integrated campaigns.

Beyond campaign delivery, you will be accountable for the growth of your accounts, the efficiency of your team and the quality of our work. You will identify opportunities to deepen client relationships, develop new solutions and contribute to new business.

In short, we’re looking for someone who can think strategically, lead confidently, run a tight ship and make things happen.

What you’ll do:

• Lead social & influencer strategy – Develop strategies and campaigns aligned with client objectives and business goals.
• Own client relationships – Provide strategic counsel, manage expectations and proactively identify opportunities to add value.
• Drive campaign delivery – Oversee content, community management and influencer campaigns from strategy through execution.
• Lead integrated campaigns – Collaborate with PR, digital, creative and activation teams to deliver integrated solutions.
• Assist in growing client accounts – Identify opportunities to expand scopes, develop new solutions with the team and contribute to new business.
• Lead and guide the team – Guide junior team members, delegate effectively and build a culture of ownership and continuous improvement.
• Drive operational excellence – Ensure clear workflows, efficient resource planning, timely delivery and consistent high-quality work.
• Measure & optimise performance – Track campaign results, translate insights into recommendations and apply learnings to improve future work.

What we’re looking for:

• 3–5 years of experience in social media, influencer marketing or brand communications.
• Strong understanding of content strategy, community management and influencer marketing.
• Experience managing clients and leading campaigns from strategy to execution.
• Strong project management, communication and presentation skills.
• Experience guiding junior team members.
• Commercial awareness and a strong interest in business growth.
• PR or integrated communications experience is an advantage.
• Have a positive attitude and genuinely enjoy collaborating with people.
• Are proactive and take ownership instead of waiting to be told what to do.
• Love creating content and keeping up with social media trends.
• Are curious, eager to learn and always looking for ways to improve.
• Don't settle for mediocre work and continuously strive for excellence.
• Embrace technology and AI to work smarter and deliver better results.
• Thrive in a fast-paced agency environment where every day is different.