Senior/ SEO Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Job summary

Private Advertiser is seeking an SEO-focused professional in Kuala Lumpur, Malaysia, to execute strategies across technical SEO, on-page, off-page and content optimisation. You will conduct multilingual keyword research, plan regional content, and monitor KPIs to drive organic visibility and conversions.

You will collaborate with development, BI, marketing, and content teams to implement localised SEO initiatives, ensuring regulatory alignment and accurate attribution across channels.

Qualifications

• Execute SEO strategies across technical SEO, on-page, off-page and content optimisation.
• Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.
• Perform multilingual keyword research and search intent analysis across financial and trading topics and markets.
• Plan multilingual SEO and content strategies based on local keyword research and market trends.
• Monitor SEO performance metrics and prepare reports; track KPIs and provide actionable business insights.
• Support lead and traffic attribution across organic, paid, referral and direct channels with BI.
• Collaborate with dev, regional marketing, BI, Content to implement recommendations and localisation.

Responsibilities

• Execute SEO strategies across technical SEO, on-page, off-page and content optimisation.
• Coordinate technical SEO audits and fixes (crawlability, indexation, canonical tags, hreflang, sitemaps, schema, CWV).
• Analyse multilingual keyword opportunities across financial topics and markets.
• Plan SEO/content strategies aligned with local trends and search behaviour.
• Monitor performance metrics, prepare reports and provide insights for decisions.

Job description

Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions.

Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.

Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages; identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content.

Plan and optimise multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation.

Monitor SEO performance metrics using relevant analytics and SEO tools; prepare reports for internal reviews, track KPIs, and provide actionable business insights.

Support accurate lead and traffic attribution across organic, paid, referral, and direct channels in collaboration with BI and relevant stakeholders.

2.Cross-Functional Collaboration

Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies.

Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy.

Collaborate with Content and Editorial teams to optimise content and localisation, ensuring recommendations align with SEO objectives, local search behaviour, and applicable financial services regulatory requirements and internal guidelines.

Support the Global SEO Manager in project coordination, and cross-functional SEO initiatives.

Conduct competitor analysis and monitor SEO, search engine, and industry trends to identify new opportunities, potential risks, user behaviour, and areas for improvement.

Recommend and implement improvements to existing SEO strategies based on performance data, market trends, and business objectives.