SEO Manager

FinTop Consulting; Kuala Lumpur; On-site; MYR 140,000 - 190,000; Full time

Job summary

FinTop Consulting seeks a Senior SEO Manager to own the end-to-end organic growth strategy across global regions, blending traditional SEO with GEO, LLM optimisation, and ASO.

You will drive valuable organic customer acquisition while strengthening brand visibility, authority, and credibility across search and emerging AI-driven platforms.

This role requires 6+ years in technical or international SEO, fintech/online trading experience, and proficiency with Ahrefs, Semrush, and Screaming Frog.

Qualifications

• 6+ years in technical, enterprise, or international SEO.
• Experience in fintech, online trading, or financial services.
• Proficiency with GEO and AI search technologies.
• Knowledge of brand citations and visibility in AI results.
• Experience with Google, Yandex, or Baidu ranking.
• App Store Optimisation (ASO) experience.
• Ability to coordinate across regional teams for localization.
• Experience with Ahrefs, Semrush, and Screaming Frog.

Responsibilities

• Develop AI-first SEO strategies for LLMs and AI search engines.
• Lead regional international SEO across multiple markets.
• Drive global ASO across app stores and optimize metadata.
• Conduct technical SEO audits and enterprise-scale implementation.

Skills

SEO strategy

International SEO

GEO/AI SEO

ASO

Technical SEO

Content optimization

Analytics platforms

Tools

Ahrefs

Semrush

Screaming Frog

Job description

The Senior SEO Manager will own the end-to-end organic growth strategy across key global regions. The role will focus on future-proofing the organisation’s organic presence by combining traditional SEO with Generative Engine Optimisation (GEO), LLM visibility, AI search optimisation, and App Store Optimisation (ASO).

The primary focus will be on driving valuable organic customer acquisition while strengthening brand visibility, authority, and credibility across search and emerging AI-driven platforms.

Key Responsibilities

1. AI Search & Generative Engine Optimisation

• Develop strategies to ensure the organisation’s brands are accurately represented, cited, and surfaced across major LLMs, AI search engines, and answer engines.
• Build AI-first content and information architectures that effectively support generative engines and conversational search crawlers.
• Monitor brand sentiment, citations, topical authority, and organic share of voice across AI-generated results.
• Identify emerging changes in AI search behaviour and develop strategies to maintain and improve visibility.

2. Regional & International SEO Strategy

• Develop and execute SEO strategies across multiple international markets, adapting to local search behaviour and market dynamics.
• Optimise for major regional search engines, including Google, Yandex, and Baidu, where relevant.
• Manage SEO strategies across markets including India, UAE, Nigeria, Kenya, Thailand, Indonesia, and other priority regions.
• Navigate local regulatory, compliance, and search restrictions applicable to financial services and online trading-related content.
• Work closely with regional content teams to adapt high-intent content to local languages, search behaviour, cultural context, and mobile-first audiences.

3. Global App Store Optimisation (ASO)

• Drive organic app acquisition across Apple App Store, Google Play Store, and relevant regional app marketplaces.
• Lead A/B testing of app metadata, screenshots, preview videos, descriptions, and localised keywords.
• Develop strategies to improve app-store visibility, conversion rates, reviews, and overall organic acquisition.
• Work with product and marketing teams to improve app-store signals and support user retention and engagement.

4. Technical & Enterprise SEO

• Lead complex technical SEO audits covering website architecture, crawlability, indexation, mobile performance, and page speed.
• Optimise crawl budgets and technical structures across international domains, subdomains, and localised website structures.
• Develop and execute regional digital PR and high-authority link-building strategies.
• Work with internal technical, product, content, and marketing teams to implement SEO recommendations at enterprise scale.
• Monitor technical SEO performance and proactively identify opportunities and risks.

Required Experience & Skills

• 6+ years of experience in technical, enterprise, or international SEO.
• Proven experience within fintech, financial services, online trading, forex, cryptocurrency, or another highly competitive digital environment.
• Practical experience with GEO, AI search, LLM optimisation, or generative search engines, including understanding how to improve brand citations and visibility.
• Strong experience ranking content on Google; experience with Yandex and/or Baidu is highly advantageous.
• Demonstrated experience in App Store Optimisation (ASO) and driving organic growth for mobile applications.
• Strong understanding of international and localised SEO strategies across multiple regions.
• Experience working with enterprise SEO and analytics platforms such as Ahrefs, Semrush, Screaming Frog,