SEO & GEO Strategist for AI-Driven Discoverability

Keysight Technologies

Bayan Lepas

On-site

MYR 60,000 - 120,000

Full time

14 days+

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Job summary

Keysight Technologies is seeking a highly motivated SEO & GEO Specialist to drive digital discoverability across traditional search engines and AI-powered experiences. You will develop and execute SEO, GEO, AEO, and AI search strategies to boost organic visibility and topical authority, collaborating with Product Marketing, Brand, Content, Web, and Analytics teams.

Strong analytical skills and AI-driven optimization are essential.

Qualifications

Bachelor's degree or equivalent work experience in marketing or related field.
3 to 5+ years of experience in SEO and digital marketing.
Hands-on experience with GEO, AEO, or AI Search Optimization.
Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
Strong understanding of on-page and technical SEO, keyword research, and search intent.

Responsibilities

Develop and execute SEO, GEO, AEO, and AI Search Optimization strategies.
Lead increased brand visibility, citations, and answer inclusion across AI experiences.
Identify high-value keyword and prompt opportunities based on user behavior and AI trends.
Collaborate with product marketing, brand, web, and content teams to optimize content for SEO and AI search.
Monitor organic performance, create dashboards, and translate insights into actions.