Senior Specialist - Channel Activation

Continental; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Global experience

Flexible working conditions

Holistic rewards

Career growth

Open corporate culture

Job summary

Continental in Malaysia is seeking a Channel Strategy & Activation Planning professional to strengthen engagement across offline channels and roll out retail initiatives with partner stores.

You will plan seasonal promotions, align calendars with sales and marketing, and develop dashboards to measure performance for optimization and growth.

Qualifications

• Bachelor's degree in a relevant field.
• Experience in channel marketing or activation is preferred.

Responsibilities

• Develop initiatives that strengthen customer and partner engagement across offline channels.
• Create activation calendars and track budgets by brand, channel and segment.
• Roll-out new retail initiatives in partner stores.
• Plan, develop and execute seasonal promotions to boost sales and visibility.
• Align promotional calendars with sales and marketing priorities.
• Develop, manage and distribute channel-specific merchandise and visibility initiatives.
• Prepare communication toolkits and ensure timely campaign communication.
• Ensure frontline staff are equipped to deliver promotions with related support functions.

Skills

Channel strategy

Activation planning

Promotions execution

Campaign analytics

Cross-functional collaboration

Education

Bachelor's degree in business/marketing/engineering

Job description

Job Description

Channel Strategy & Activation Planning

• Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
• Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.
• Roll-out new retail initiatives in the partner stores.

Channel activation & promotional execution

• Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.
• Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.
• Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.

Channel Insigts & Campaign performance management

• Establish campaign objectives, track KPIs andperform evaluation methodologies to measure effectiveness.
• Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.
• Develop channel activation performance dashboards for sales team use.

Sales Enablement & Cross functional Execution

• Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution.
• Ensure timely communication of campaigns to channel partners & stakeholders.
• Ensure frontline staff are equipped to deliver and amplify promotional initiatives while workingclosely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Additional Information

All your information will be kept confidential according to EEO guidelines.

Qualifications

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

Company Description

Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets.

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental's tire division employs more than 57,000 people worldwide and has 20 production and 16 development sites.

What we offer

• Opportunity to gain global experience and build networks from international mobility across our vast organization.
• Flexible working conditions that help you enjoy your work-life balance
• An attractive and holisticrewards package.
• Master your career journeys and realize your greatest potential.
• Open, inspiring and rewarding corporate culture.