Senior SEO & User Growth Analyst

Tycheverse Management Services; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Benefits offered by this job

Transport allowance RM380/month

Flexible working hours

Job summary

Tycheverse Management Services is seeking a digital marketing specialist to drive organic growth in the Chinese market. You will optimize Baidu SEO/SEM, structure pages for Zhihu/WeChat search, and plan high-quality backlinks. Fluency in Chinese and AI-tool proficiency are required.

You will work with product and R&D to refine landing pages, uplift conversion funnels, and improve overall traffic and retention. Flexible hours and a transport allowance are offered.

Qualifications

• At least 3 years of practical experience in domestic C-end product SEO or digital marketing.
• Practical experience of Baidu SEO or SEM from 0 to 1.
• Understanding of search engine mechanism, page weight, conversion chain, etc
• Strong self-drive, likes to solve problems independently, and cross-team communication
• Fluent in Chinese, proficient in using AI tools.

Responsibilities

• Responsible for the user growth of C-end products in the Chinese market.
• Baidu SEO/SEM (site structure, content, keywords, bidding), and content layout for search scenarios like Zhihu and WeChat Search RedNote/Douyin/Bilibili search keyword layout.
• Implement external link building strategies to identify high-quality link sources and collaboration opportunities.
• Use tools such as Baidu Statistics, 5118, and Webmaster's Home to track webpage performance.
• Utilize A/B testing to optimize user paths and conversion rates.
• Collaborate with product and R & D to optimize landing page and conversion funnel.

Job description

We are an AI-driven technology company dedicated to developing innovative software solutions that combine artificial intelligence, big data, and high-performance computing to help businesses improve efficiency and enhance their competitive advantage. With a global team of experienced industry experts, we are committed to continuous innovation and creating intelligent solutions that deliver a fair, secure, and engaging experience in the gaming and virtual entertainment industry while shaping the future of AI-powered technology.

Why Join Us?

• Career Growth – Take ownership of SEO and user acquisition strategies.
• Impact – Your work directly influences traffic, users and business growth.
• Flexi-Hour – Flexible working hours, subject to business requirements.
• Transport Claim – Up to RM380/month, subject to company policy.

About the Role:

We are looking for a digital marketing talent who is good at search engine optimization and user growth. If you can quickly analyze keyword trends, enjoy optimizing page structure, and are excited about increasing organic traffic - this will be your ideal position.

Whether you come from the gaming, SaaS software, or digital marketing fields, we look forward to your bringing data insights that can be converted into traffic and retention.

Key Responsibilities:

• Responsible for the user growth of C-end products in the Chinese market
• Baidu SEO/SEM (site structure, content, keywords, bidding), as well as content layout for search scenarios such as Zhihu and WeChat Search RedNote/Douyin/Bilibili search keyword layout
• Implement external link building strategies to identify high-quality link sources and collaboration opportunities
• Use tools such as Baidu Statistics, 5118, and Webmaster's Home to track webpage performance
• Utilize A/B testing to optimize user paths and conversion rates
• Collaborate with product and R & D to optimize landing page and conversion funnel

Requirements:

• At least 3 years of practical experience in domestic C-end product SEO or digital marketing
• Practical experience of Baidu SEO or SEM from 0 to 1
• Have an understanding of search engine mechanism, page weight, conversion chain, etc
• Strong self-drive, likes to solve problems independently, and is also good at cross-team communication and cooperation
• Fluent in Chinese, proficient in using AI tools