Senior SEO Specialist

GrowthOps; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital transformation agency in Kuala Lumpur seeks a hands-on technical SEO specialist. This role involves defining technical strategies, running audits, and partnering with cross-functional teams to enhance site performance and organic growth. Ideal candidates will have 5–8+ years of SEO experience, proficiency with tools like GA4 and Screaming Frog, and ideally multilingual abilities. Join our innovative environment that prioritizes both professional and personal growth.

Benefits

Wellness allowances

Flexible work culture

Career growth opportunities

Bonus leave days

Qualifications

• 5–8+ years in SEO with a strong technical focus.
• Experience with large/complex sites.
• Familiarity with CDNs and edge platforms.

Responsibilities

• Define a pragmatic technical SEO roadmap per client.
• Run comprehensive technical audits.
• Design measurement frameworks that map SEO initiatives.

Skills

Technical SEO expertise

Crawling tools proficiency

Data analysis

Multilingual capabilities

Performance optimization

Tools

GA4

Google Search Console

Screaming Frog

PageSpeed Insights

Chrome DevTools

Job description

GrowthOps is a marketing transformation agency, consistently awarded the top Customer Engagement agency in APAC. For over 15 years, we’ve been helping brands go to market in Asia by integrating strategy, design, technology and AI. Trusted by enterprises and high‑growth innovators, we specialise in supporting media, MarTech and creative operations across financial services, telecommunications, transportation, ecommerce, energy and more. GrowthOps is part of The Applied AI Company.

About your new role!

We’re looking for a hands‑on technical SEO specialist to own the technical search strategy and execution across a portfolio of regional clients. You will partner with engineers, product managers, content leads and account teams to improve crawlability, indexing, site performance and organic growth. This role is scoped as an expert individual contributor (Senior Specialist), with or without direct interaction with the client.

What You’ll Do

• Strategy: Define a pragmatic technical SEO roadmap per client, aligned to business goals and market realities (Singapore, Malaysia and wider APAC).
• Translate SEO requirements into clear, prioritised tasks and delivery plans for product and engineering.
• Champion an experimentation mindset and communicate impact to stakeholders in plain language.
• Technical SEO: Run comprehensive technical audits covering crawl diagnostics, indexation, internal linking, schema, canonicals, robots directives, sitemaps, pagination/faceted navigation and duplicate handling.
• Design for large, multilingual and multi‑market sites (hreflang, regional content logic, URL design, parameter governance).
• Implement structured data at scale (JSON‑LD) with robust validation processes.
• Lead low‑risk site migrations and re‑platforming (domain/HTTPS, CMS/e‑commerce) with clear mitigation and recovery plans.
• Performance, UX and Core Web Vitals: partner with engineering to improve LCP, INP and CLS using data‑driven diagnostics (resource hints, critical CSS, image optimisation, lazy‑loading strategies, JS budget, server timing, CDN tuning).
• Establish performance guardrails and monitor regressions.
• Analytics, Measurement & Reporting: Design measurement frameworks that map SEO initiatives to GA4/GSC metrics and revenue proxies.
• Build concise dashboards and exec readouts linking technical changes to traffic, index coverage and conversions.
• Set up monitoring and alerting for crawl errors, index anomalies, page speed regressions and ranking volatility.
• Automation & Tooling: Use and extend industry tools (GSC, Screaming Frog, PageSpeed Insights, Lighthouse, log parsers).
• Collaboration & Delivery: Work closely with developers to scope acceptance criteria and validate releases; provide clear reproduction steps and solutions.
• Partner with content and digital PR teams to align technical foundations with content velocity and link acquisition.
• Contribute to playbooks and standards; mentor junior SEOs informally.
• Governance, Risk & Compliance: Define robots and crawl‑rate policies; manage indexation at scale.
• Ensure SEO‑friendly security and infrastructure decisions (HTTPS/HSTS, redirect hygiene, canonical strategy, cache headers).
• Maintain documentation for change logs, release notes and rollback procedures.

What We’d Love to See

• 5–8+ years in SEO with a strong technical focus; agency or product‑side experience with large/complex sites.
• Expertise with crawling tools (Screaming Frog) and strong proficiency with GA4, Google Search Console and Looker Studio.
• Familiarity with CDNs and edge platforms and how to leverage them for SEO (redirects, caching, image optimisation).
• Practical experience improving Core Web Vitals and setting performance guardrails.
• Language: apart from English, you should be familiar with at least one of the following languages—Traditional Chinese, Simplified Chinese, or Indonesian Bahasa.
• Tools likely use: GA4, Google Search Console, Looker Studio, Screaming Frog, PageSpeed Insights, Lighthouse, Chrome DevTools, aHrefs, SEMrush, SIMILARWEB.

GO Asia is a part of the GrowthOps network – so you’ll have opportunities to learn and work on exciting projects with amazing talent from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila. GrowthOps is committed to providing an accessible and inclusive workplace for all employees.

GrowthOps Asia is a marketing transformation solutions provider known for delivering high‑impact digital experiences. Across Asia, we offer a diverse array of highly sought‑after technology, user experience, creative, consulting and marketing professionals that work as a team to help build, launch, and grow brands across digital platforms.

Whilst our primary purpose is to make growth unforgettable, none of this would be possible without also putting our people’s growth at our company’s core. To facilitate this, we’ve created a unique culture that is designed to help you advance in the areas you care about most.

Grow your career – We believe in investing in our most valuable assets, our people. We’ve helped hundreds of GOGetters obtain certifications in leading technology, strategy, and design courses. This philosophy has not only increased our average length of tenure beyond the industry norm, and it has also resulted in the emergence of several homegrown leaders, many who lead various practices today.

Grow your wellbeing – We understand the stresses of the new work paradigm and strive to promote a flexible work culture with policies that enable the best of work‑at‑home and office. Our GOGetters have access to several wellness allowances, mental health counselling and over 3 days of bonus leave to help manage work‑life balance. When polled, over 85% of people are happy with the flexibility we enable.

Grow your network – Work with a diverse team of highly sought‑after technology, creative, consulting and marketing professionals. When polled, over 80% of our people felt they had autonomy in their roles and that their teammates took the initiative to support them when needed.

Grow your experience – Have an opportunity to work with a blend of leading multinational corporations, conglomerates, enterprises, and high‑growth innovators to build, launch, and grow digital brands, platforms, and technologies.