SEO Executive

Fuku; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Fuku is seeking a Full-Cycle SEO Manager to lead all aspects of search optimisation across technical, on-page, off-page and content initiatives. You will conduct multilingual keyword research, guide content localisation, and collaborate with regional teams to apply market insights for improved visibility and conversions.

You will monitor performance, produce actionable reports, and drive continuous improvement through data-led decisions aligned with financial services topics and regulatory

Qualifications

• Proven experience leading end-to-end SEO campaigns.
• Strong ability to research keywords across markets and languages.
• Demonstrated ability to analyse data and translate insights into actionable optimisations.

Responsibilities

• Execute SEO strategies across technical, on-page, off-page and content optimisation to improve organic visibility, rankings, traffic and conversions.
• Perform technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup and Core Web Vitals.
• Conduct multilingual SEO and content strategies based on local keyword research and market trends.
• Collaborate with development, regional marketing and editorial teams to implement recommendations and align with regulatory requirements.
• Monitor SEO performance, prepare reports, track KPIs, and deliver insights to stakeholders.

Skills

Technical SEO

Keyword Research

Multilingual SEO

Analytics & Reporting

Cross-functional Collaboration

Tools

Google Analytics

Google Search Console

Screaming Frog

AHREFS/ SEMrush

Job description

Full-Cycle SEO Management

• Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions.
• Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.
• Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages; identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content.
• Conduct multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation.
• Monitor and analyse SEO performance metrics using relevant analytics and SEO tools; prepare reports for internal reviews, track KPIs, and provide actionable business insights.

Cross-Functional Collaboration

• Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies.
• Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy.
• Collaborate with Content and Editorial teams to optimise content and localisation, ensuring recommendations align with SEO objectives, local search behaviour, and applicable financial services regulatory requirements and internal guidelines.
• Support the Global SEO Manager in cross-functional SEO initiatives.

Research, Analysis & Continuous Improvement

• Conduct competitor analysis and monitor SEO, search engine, and industry trends to identify new opportunities, potential risks, user behaviour, and areas for improvement.
• Recommend and implement improvements to existing SEO strategies based on performance data, market trends, and business objectives.