Senior Product and Solution Manager

Innity; Selangor; On-site; MYR 180,000 - 300,000; Full time

Job summary

Innity in Malaysia is seeking a Senior Product and Solution Manager to drive product strategy across digital advertising, marketing technology, AI-enabled products, and customer engagement solutions for Southeast Asia. You will collaborate with business, sales, product development, engineering, operations, and partners to turn market opportunities into scalable, commercially viable solutions.

The ideal candidate combines strong product management, commercial thinking, stakeholder management, and

Qualifications

• 5–10 years of experience in Product Management, Digital Media, Advertising Technology, Martech, or related solution roles.
• At least 3 years of experience leading products, projects, cross-functional teams, or major solution initiatives.
• Strong understanding of the digital advertising ecosystem.
• Hands-on experience managing AI-enabled products, generative AI solutions, or data products is a strong advantage.

Responsibilities

• Develop and execute product roadmaps aligned with business objectives and priorities.
• Identify new market opportunities in digital advertising, marketing tech, and AI capabilities.
• Evaluate industry trends, competitors, and customer needs.
• Drive innovation across advertising, marketing, AI, retail media, and customer engagement solutions.
• Build business cases for new product initiatives.

Skills

Product management

Stakeholder management

Digital advertising

AI product management

Commercial thinking

Education

Bachelor’s Degree in Business, Computer Science, Information Technology, Marketing, Engineering

MBA

Tools

Google Marketing Platform

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

The Senior Product and Solution Manager drives product strategy, solution innovation, and go-to-market enablement across digital advertising, marketing technology, AI-enabled products, and customer engagement solutions. The role works closely with business, sales, product development, engineering, operations, and strategic partners to turn market opportunities and customer needs into scalable, commercially viable solutions across Southeast Asia.

The ideal candidate combines strong product management, commercial thinking, stakeholder management, and digital advertising expertise. Practical experience or knowledge in AI product management, including identifying suitable AI use cases and managing AI-enabled products from concept to adoption, will be an important plus point.

Primary Responsibilities

• Develop and execute product roadmaps aligned with business objectives and agreed priorities.
• Identify new market opportunities and emerging digital advertising, marketing technology, and AI capabilities.
• Evaluate industry trends, competitors, and customer needs.
• Drive innovation across advertising, marketing, AI, retail media, commerce, the creator economy, and customer engagement solutions.
• Build business cases for new product initiatives.

Product Management

• Product Management methodologies
• Manage the full product lifecycle from discovery and ideation through development, launch, adoption, and continuous improvement.
• Prioritize product enhancements based on market demand and business impact.
• Work closely with engineering, data, AI, design, and operations teams on product planning, validation, and delivery.
• Ensure products remain useful, responsible, competitive, scalable, measurable, and commercially viable.
• Manage product documentation and internal knowledge, including AI product requirements, use-case definitions, data dependencies, evaluation criteria, governance considerations, and adoption guidance.
• Support regional and local sales teams during pitches.
• Develop sales playbooks and product positioning.
• Conduct product training and solution workshops.
• Assist with major client proposals and strategic accounts.
• Work with sales leadership on product commercialization strategies.

Cross-functional Collaboration

• Product Operations Team
• Creative Team
• Ad Operations & Yield Management Team
• Influencer Partnership Team
• Country Manager

Additional responsibility:

Ensure product launches are delivered on time and adopted successfully

Strategic Partnerships Identify and manage strategic partnerships with:

• Advertising technology companies
• Data providers
• Media partners
• Commerce platforms
• Martech vendors

Additional responsibility:

Evaluate commercial opportunities and partnership models

Market Intelligence Continuously monitor:

• Competitor products
• Industry trends
• Emerging technologies

Additional responsibility:

Provide strategic recommendations to management.

Product Operations & Governance

• Define product KPIs.
• Monitor product performance and adoption.
• Improve workflow efficiency.
• Ensure documentation and product governance standards.
• Guide and mentor product and solution team members and project stakeholders.
• Promote a collaborative, accountable, and customer-focused product culture.
• Support capability building and knowledge transfer across the team.
• Provide coaching, feedback, and practical support to team members where required.
• Promote cross-functional collaboration.

Key Performance Indicators (KPIs)

• Product revenue growth
• New product launches
• Client satisfaction
• Product profitability
• Time-to-market
• Strategic partnership growth

Requirements (Eligibility)

Education

• Bachelor’s Degree in Business, Computer Science, Information Technology, Marketing, Engineering, or a related discipline.
• MBA is an advantage.

Experience

• 5 –10 years of experience in Product Management, Digital Media, Advertising Technology, Martech, or related solution roles.
• At least 3 years of experience leading products, projects, cross-functional teams, or major solution initiatives.
• Strong understanding of the digital advertising ecosystem.
• Experience working with regional teams is preferred. Hands-on experience managing AI-enabled products, generative AI solutions, intelligent automation, or data products is a strong advantage.
• Proven track record of launching, commercializing, or scaling successful products and solutions.

Good to Have Technical Knowledge

• AI product management, generative AI applications, automation, and data-driven product capabilities
• Advertising & Marketing Technology
• Digital & Programmatic Advertising
• DSP / SSP / Ad Serving
• Google Marketing Platform, Meta, TikTok, LinkedIn, and major ad-tech ecosystems is an advantage.
• Influencer Marketing / Social Media Marketing