Senior Online Campaign Marketing Lead — Flexible Hours

Samsung Malaysia Electronics (SME) Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 96,000; Full time

Benefits offered by this job

Employee Purchase Program (EPP)

Flexible Working Hours

Parking Benefits

Gym Allowance

Mobile Phone Allowance

Subsidized Snacks and Drinks & Free Fl

Job summary

Samsung Malaysia Electronics (SME) Sdn Bhd is seeking an Online Campaign Marketing Senior Executive to coordinate end-to-end online campaigns across EPP and marketplaces, including launches and mega campaigns. You will manage store layouts, ensure visibility and a smooth customer journey.

This role requires strong organizational skills, basic digital marketing knowledge, and the ability to adapt in a fast-paced environment.

Qualifications

• Diploma/Bachelor’s Degree in Marketing, Business, E-commerce, Digital Marketing, Performance Marketing or related field.
• Preferably 2 - 4 years of experience in e-commerce, online marketing, marketplace operations or digital campaign management.
• Experience with Shopee, Lazada and TikTok Shop is highly preferred.
• Basic knowledge of digital marketing, e-commerce, affiliate marketing and online customer journeys.
• Strong e-commerce commercial knowledge, organizational, prioritization and multitasking skills with the ability to manage multiple deadlines.
• Strong attention to detail and accuracy in campaign mechanics, visuals, T&Cs and documentation.
• Good creative sense and visual judgment, with the ability to provide constructive input to improve campaign assets.
• Strong ownership and follow-through, with the ability to independently drive tasks from initiation to closure.
• Proactive communicator with stakeholder and agency coordination skills.
• Fast learner who can adapt quickly to new platforms, processes and changing business priorities.
• Comfortable working in a fast-paced online marketing environment with tight campaign timelines.
• Proficiency in Excel and PowerPoint; familiarity with project management tools is an advantage.

Responsibilities

• Coordinate end-to-end online campaigns across EPP and marketplaces, including online mega campaigns and key product launches.
• Manage EPP and marketplaces online store layouts, ensuring campaign visibility and organized customer journey.
• Coordinate campaign banners, EDMs, PDP/SKU updates and promotional assets from briefing through deployment.
• Ensure visuals and banners comply with brand guidelines and internal processes.
• Apply creative thinking and performance insights to refine banners and messaging.
• Coordinate with external vendors, agencies, TikTok creators and affiliates on campaigns.
• Review creator/affiliate postings for content accuracy and brand compliance.
• Support TikTok affiliate marketing, including briefing, commissions, agency coordination and performance follow-up.
• Maintain campaign trackers and highlight risks ahead of deadlines.
• Coordinate product/sample charge-out, delivery, tracking and returns for marketing activities.
• Maintain organized campaign documentation, assets and shared folders.
• Support new online marketing initiatives and ad-hoc projects as required.

Skills

Excel

PowerPoint

Project management tools

Organizational skills

Attention to detail

Multitasking

Education

Bachelor’s Degree in Marketing or related field

Diploma in Marketing or related field

Tools

Shopee

Lazada

TikTok Shop

Job description

Samsung Malaysia Electronics (SME) Sdn Bhd is seeking an Online Campaign Marketing Senior Executive to coordinate end-to-end online campaigns across EPP and marketplaces, including launches and mega campaigns. You will manage store layouts, ensure visibility and a smooth customer journey.

This role requires strong organizational skills, basic digital marketing knowledge, and the ability to adapt in a fast-paced environment.