Senior Media Planner

IPG Mediabrands; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

IPG Mediabrands in Malaysia seeks a Senior Media Planner to shape integrated media strategies across digital and traditional channels, translating audience insights into actionable plans that meet client objectives, drive reach, and optimize ROI.

You will mentor junior talent, collaborate with internal teams, manage timelines, oversee campaign execution, monitor performance, adjust tactics in real time, and build strong relationships with media owners and publishers to unlock opportunities.

Qualifications

• 3–5 years of experience in media planning, preferably in an agency environment.
• Strong communication and presentation skills.
• Detail-oriented, organized, and able to manage multiple tasks.
• Proactive team player with a positive attitude and work ethic.
• Capable of working under tight timelines in a fast-paced setting.

Responsibilities

• Develop media plans aligned with client goals and strategies.
• Stay informed on market trends, audience insights, and opportunities.
• Evaluate data and recommend strategies across digital and traditional channels.
• Ensure media are executed accurately and consistently.
• Identify target audiences and analyze media behaviors.
• Maintain relationships with media owners and platform partners.
• Collaborate with internal teams to deliver high-quality client work.
• Monitor, track, and optimize campaign performance.
• Maintain documentation and reporting for assigned accounts.

Skills

Media planning

Data interpretation

Audience insights

Campaign optimization

Stakeholder management

Communication

Education

Bachelor Degree in Mass Communication, Marketing, or a related field

Job description

The Senior Media Planner plays a key role in shaping media strategies that align with client objectives across both digital and traditional platforms. This position requires not only a solid understanding of media fundamentals and audience behaviors, but also the ability to interpret data and translate insights into effective media plans. Most importantly, a passion for media. As a senior team member, you'll also support collaboration across internal teams and contribute to the ongoing development of media best practices while mentoring junior talent where needed.

Key Responsibilities

• Develop media plans that align with client business goals and advertising strategies.
• Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
• Evaluate media data and recommend effective media strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors and consumption patterns.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools and resources.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Requirements

• Bachelor Degree in Mass Communication, Marketing, or a related field.
• 3 - 5 years of experience in a media planning role, preferably within an agency environment.
• Strong communication and presentation skills.
• Detail-oriented and organized, with the ability to manage multiple tasks efficiently.
• A proactive team player with a positive attitude and strong work ethic.
• Comfortable working under tight timelines and in a fast-paced setting.
• Able to handle high-pressure situations with professionalism.