Senior Marketing Executive: B2B Conferences & Insights

Quacquarelli Symonds Limited; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus (eligible)

20 days annual leave

Maternity and paternity leave

Employee Assistance Programme (EAP) & 

MiCare health

Multicultural and multinational work环境

Job summary

Quacquarelli Symonds Limited (QS) in Kuala Lumpur, Malaysia, is seeking a Senior Marketing Executive to turn audience insight into timely communications for conferences, publications and newsletters. You will own integrated marketing planning, build and optimise emails in HubSpot, and coordinate content, creative, social and PPC efforts while driving audience growth and registrations.

The role blends strategic campaign planning with hands-on execution in a hybrid, full-time setting, offering

Qualifications

• Strong hands-on HubSpot capability including email builder, forms, properties, lists, dashboards and reporting.
• Proven ability to build and quality-assure responsive emails and diagnose deliverability and conversion issues.
• Translate complex audience criteria into precise segment logic with consent and suppression rules.
• Analytical thinking to interpret data and make evidence-based recommendations.
• Develop creative and campaign briefs with clear objectives and success measures.

Responsibilities

• Campaign ownership across 13 conferences and summits and publications.
• Email marketing: build, schedule, test and optimise emails in HubSpot with personalisation and deliverability checks.
• Audience segmentation: build reusable lists using contact data, geography, job role and seniority.
• Create and maintain HubSpot dashboards and reports for registrations, sources and ROI.
• Provide briefs for Content, Creative, Social and PPC with clear objectives and timing.
• Coordinate with paid media and social teams on targeting, messaging and landing pages.
• Manage event communications on Cvent or similar platforms and post-event activities.
• Maintain data hygiene and support audience growth and enrichment.
• Perform hands-on tasks: email assembly, list building, link checks and reporting.
• Collaborate across Content, Social, PPC, Creative, Events and Sales to ensure readiness.
• Use AI to accelerate ideation, drafting and QA while maintaining accountability.

Skills

HubSpot

Email marketing

Audience segmentation

Dashboards

Briefing briefs

PPC coordination

Event communications

CRM growth

Data hygiene

Cross-team collaboration

AI usage

Tools

HubSpot

Job description

Quacquarelli Symonds Limited (QS) in Kuala Lumpur, Malaysia, is seeking a Senior Marketing Executive to turn audience insight into timely communications for conferences, publications and newsletters. You will own integrated marketing planning, build and optimise emails in HubSpot, and coordinate content, creative, social and PPC efforts while driving audience growth and registrations.

The role blends strategic campaign planning with hands-on execution in a hybrid, full-time setting, offering