Senior Marketing Executive

Chanel, Inc.; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Wellbeing programmes

Parental leave

Job summary

Chanel, Inc. in Kuala Lumpur is seeking a senior marketing leader to strengthen category leadership through franchise optimization, consumer-centric innovation, and differentiated luxury services. You will partner with regional teams to drive campaigns, analytics and omnichannel experiences that boost brand desirability and sustainable growth.

The role requires 5+ years in beauty/retail with CRM and data-driven insights, delivering premium activation across stores, e-comm, and media touchpoints.

Qualifications

• University graduate or above in Business Administration, Marketing preferred.
• Over 5 years’ experience in beauty/retail with CRM, client insights and omnichannel marketing.

Responsibilities

• Brand protection and highest standards of execution across channels.
• Partner with Comms/Agencies to deliver integrated campaigns within budgets and ROI targets.
• Drive buzz, awareness and loyalty through regional planning and activations.
• Identify growth opportunities via data, insights and competitive analysis.
• Lead in-boutique activations and omnichannel customer experience journey.
• Collaborate with e-commerce to nurture digital initiatives and sales channels.

Skills

Brand management

CRM insights

Omnichannel marketing

Data analysis

Team leadership

English proficiency

Education

University graduate in Business/Marketing

Tools

MS Office Suite

Job description

Job Purpose

Regain and strengthen category leadership through franchise optimization, consumer-centric innovation, actionable insights, and differentiated luxury services to drive sustainable growth and brand desirability.

Key Responsibilities

• BRAND Protect the brand equity by ensuring highest standards of execution.
• Partner Comms and Agencies on the implementation of integrated campaigns (media, PR, social) across all relevant touchpoints to gain SOV with ROI within planned budgets (reach & engagement)
• Work with Comms & Regional to strategize a plan to drive buzz and enhance desirability to heighten awareness and recruit new while building loyalty and retaining existing clients.
• CATEGORY GROWTH & SHARE Identify opportunities and propose business recommendations through data analysis, competitive and customer insights to implement and scale differentiated animations.
• Populate campaign results and lead business reviews along with action items.
• Constantly keep abreast of developments in the category, analyzing the competitive landscape with category/channel insight and fuel local and regional intelligence
• Partner Forecast & Demand to ensure sufficiency to fuel the sell-through ambition & sampling strategies across all touchpoints; across channels (LM, TR, Ecomm) and formats (stocks, SPM), while maintain forecast accuracy and minimize L&O for the category.
• CLIENT ENGAGEMENT Drive strong recruitment with the right activations & services-driven proposition (sampling, retargeting, conversion) – partner CEM on curating and executing the automation journeys for the categories.
• Ensure mono axis recruits progress to 2X purchase + SKINCARE.
• Transversally ensure framework is in place to elevate Skincare explorers to MU & FR to grow tri-axis rate, SPT and IPT.
• RETAIL & OMNICHANNEL EXCELLENCE Partner Regional, CEM and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
• Lead the execution of in-boutique activations such as launches, fragrance masterclasses, makeup workshops / events from conceptualization to coordination i.e. mall licensing, animation mechanics.
• Collect & analyze actionable client insights, towards recruitment (New %) /retention (+2nd purchase) goals, also to drive increase in MU SPT and FR IPT.
• Partner E-comm to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurture e- business and digital channels to gain fair share.
• BE THE GOLD STANDARD FOR LUXURY MU & FRAGRANCE Partner L&D and Expertise Manager to formulate the right training modules at the right time to upgrade MU and FR specialists and all BAs in expertise & services (Les Quarts D'Heure).

Person Specifications

• Academic / Professional Qualifications University graduate or above and major in Business Administration, Marketing preferred
• Work Experience Over 5-years’ experience in beauty / retail industry with CRM/Client Insight and omnichannel marketing Strong understanding of the beauty industry, mid-mass or luxury. Ability to analyze data and craft workable findings from consumer and market intelligence and insights
• Business / People Competencies Strategic thinking and an analytical mindset Ambition and courage in decision making and driving goals Able to develop, plan and deploy activations/digital campaigns with business insights in omnichannel Strong communication, organization, presentation, influential, planning skills Result and detail oriented and organized Teamwork and people leadership & stakeholder management English proficiency (communication in oral and writing) Excellent Microsoft Office skills (Excel, Word and Powerpoint) Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.

Inclusion & Diversity

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.

We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.

We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: Exceptional creation and client experience Nurturing human potential Having a positive impact – on people, the environment and communities around the world. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future.

The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.

Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.