Senior Marketing Executive

APX Luxury; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 120,000; Full time

Job summary

APX Luxury is seeking an experienced Senior Marketing Executive/Assistant Marketing Manager based in Malaysia. You will craft innovative brand campaigns and initiatives resonating with readers and advertisers, reporting to the Marketing Director.

You will collaborate with sales and editorial teams to conceptualize content solutions, including advertorials, branded content, and events, and lead brand/editorial partnerships across channels.

Qualifications

• Bachelor’s degree or higher in Communications, Journalism, Media, Marketing, Event Management, or related field.
• 3+ years of experience in media, digital media, events, or creative marketing in Malaysia.
• Proven ability to develop campaigns and partnerships with sales teams.
• Experience organizing events and building brand partnerships.
• Excellent English communication and presentation skills.

Responsibilities

• Plan and execute marketing activities, events, and campaigns aligned with the marketing calendar.
• Develop marketing strategies and create content solutions and proposals for brand promotion.
• Collaborate with Sales to support client relationships and revenue-generating ideas.
• Coordinate with media, sponsors, and departments to ensure campaign success.
• Oversee campaigns and events with budget planning and performance analysis.
• Analyze campaign results, identify optimization opportunities, and report findings.

Skills

Creative collaboration

English communication

Brand storytelling

Campaign planning

Education

Bachelor’s degree or higher in Communications/Marketing/Media

Tools

Illustrator

Photoshop

Premiere Pro

Job description

APX Luxury is seeking an experienced and versatile Senior Marketing Executive/Assistant Marketing Manager based in Malaysia. Reporting directly to the Marketing Director, the ideal candidate will be responsible for crafting innovative brand campaigns and initiatives that resonate with both our readers and advertisers.

This role requires close collaboration with the sales and editorial teams to conceptualize and create content solutions, including advertorials, branded content, and events. Additionally, the Senior Marketing Executive Manager will take the lead in establishing and managing brand and editorial partnerships.

KEY RESPONSIBILITIES

• Plan, organize, and execute marketing activities, events, and campaigns (internal and external) in alignment with the marketing calendar to meet brand objectives.
• Develop and implement comprehensive marketing strategies, including crafting compelling presentations, content solutions, and proposals for brand promotion across various channels.
• Collaborate with the Sales Team to support client relationship management, revenue-generating initiatives, and ideation for custom marketing solutions.
• Coordinate with media representatives, sponsors, and other departments to ensure the success of campaigns, events, and branded partnerships.
• Oversee flagship magazine campaigns and events, including budget planning, resource allocation, and performance analysis.
• Analyze marketing and campaign performance, identifying optimization opportunities, and preparing detailed reports for measurement and improvement.
• Build and maintain strong client relationships by addressing inquiries, managing expectations, and ensuring exceptional after-sales service.
• Identify new target markets and brand partners while developing strategies to engage with them and drive revenue growth.
• Foster content and marketing partnerships with brands to enhance visibility, generate buzz, and boost magazine subscriptions.
• Manage databases and subscription services, ensuring accuracy, efficiency, and seamless user experiences.
• Stay updated on consumer insights, competitor activities, and market trends to identify opportunities and mitigate risks.
• Collaborate with the team and manager to refine marketing strategies and improve existing products or services.
• Ensure workplace productivity and safety through risk management and regular housekeeping activities.

QUALIFICATIONS

• Bachelor’s Degree or higher in Communications, Journalism, Media, Marketing, Event Management, or a related field.
• A minimum of 3+ years of experience in media, digital media, event management, or creative marketing within Malaysia.
• Demonstrated creativity and drive to collaborate with the Sales Team to develop successful campaigns, with a solid understanding of commercial trends and marketing strategies.
• Proven track record in organizing events, building partnerships, and executing brand campaigns.
• Excellent verbal and written communication skills, with the ability to communicate and present effectively in English at a high level.
• Creative, resourceful, detail-oriented, organized, and an excellent team player.
• Strong ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Proficient in problem-solving and possessing excellent interpersonal skills.
• Willing and able to travel as required.

NICE TO HAVE

• Knowledge of premium and luxury brands in Malaysia
• Existing relationships with luxury brands, upscale celebrities, and KOLs in the market
• Experience with event management and general knowledge of photo and video editing software (Illustrator, Photoshop, Premiere Pro)
• Social media-savvy and always staying on top of trending topics in society