Senior Marketing Executive

Siemens Mobility; Ipoh; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Siemens Software in Malaysia is seeking a Marketing Campaign Specialist to translate strategic plans into deliverable digital campaigns for Capital X Panel Designer. You’ll work across email, LinkedIn, paid search, and Google Ads, coordinating assets and supporting partner enablement for global markets.

Collaborate with product, sales, and partners to bring technical marketing to life for engineering audiences.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• Hands-on experience supporting digital campaigns across email, LinkedIn, Google Ads, paid search, organic social, or content syndication platforms.
• Strong understanding of B2B marketing funnel concepts (awareness, lead generation, nurture, conversion, retention).
• Experience preparing marketing assets such as emails, landing pages, social posts, ad copy, briefs, and partner enablement kits.
• Knowledge of campaign performance metrics (impressions, clicks, CTR, CPC, conversions, lead volume, ROI).
• Excellent written communication for technical and B2B audiences.
• Organized, detail-oriented with timelines.

Responsibilities

• Execute full‑funnel digital campaigns across email, LinkedIn, paid search, and Google Ads, translating briefs into launch-ready deliverables.
• Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner enablement kits, and readiness checklists.
• Manage campaign tracking with UTM tagging, pixels, and performance monitoring for global attribution.
• Prepare marketing collateral and customer-facing copy—social posts, emails, landing pages, and partner assets.
• Collaborate with SEO partners to improve organic visibility and optimize digital presence.
• Coordinate third-party content opportunities (sponsored articles, newsletters, partner lists) to extend reach.
• Prepare monthly and quarterly marketing performance reports, analyzing metrics and recommending improvements.

Skills

Digital marketing campaigns

B2B marketing fundamentals

Content creation for marketing assets

Analytical marketing metrics

Excellent written communication

Campaign project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Siemens Digital Industries Software is a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation — helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Position Overview

Make an Impact by Driving Global Marketing Execution:

You’ll translate strategic marketing campaign plans into high-quality, deliverable results for Capital X Panel Designer — our fully cloud-native electrical CAD software serving design and engineering teams worldwide. Working hands‑on across digital channels and international markets, you’ll coordinate campaigns, manage marketing assets, support partner enablement, and track performance to ensure every campaign delivers measurable business impact. You’ll collaborate closely with product, sales, and partners to bring technical marketing to life for engineering audiences.

Key Responsibilities

• Execute full‑funnel digital campaigns across email, LinkedIn, paid search, and Google Ads, translating campaign briefs into launch‑ready deliverables aligned with business objectives and timelines.
• Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner enablement kits, and readiness checklists to support on‑time, on‑message campaign delivery.
• Manage campaign tracking discipline with UTM tagging, pixel coordination, and performance monitoring to enable reliable attribution and reporting across global markets.
• Prepare marketing collateral and customer‑facing copy — social posts, email content, landing page copy, and partner assets — that are technically credible and resonate with engineering audiences.
• Collaborate with SEO partners to implement recommendations, track organic visibility improvements, and support technical optimization of digital presence and search performance.
• Coordinate third‑party content opportunities, including sponsored articles, newsletters, and partner lists, to extend campaign reach beyond owned channels and build brand authority.
• Prepare monthly and quarterly marketing performance reports, analyzing campaign metrics, identifying key learnings, and recommending follow‑up actions to optimize future campaigns.

Qualifications

Required:

• Degree in Marketing, Communications, Business, or a related field
• Hands‑on experience supporting digital campaigns across email, LinkedIn, Google Ads, paid search, organic social, or content syndication platforms
• Strong understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention
• Demonstrated ability to prepare marketing assets such as emails, landing pages, social posts, ad copy, briefs, and partner enablement kits
• Working knowledge of campaign performance metrics including impressions, clicks, CTR, CPC, conversions, lead volume, and campaign ROI
• Excellent written communication skills, with the ability to create clear, professional copy for technical and B2B audiences
• Organized, detail‑oriented approach to managing multiple campaign deliverables and cross‑functional timelines

Preferred:

• 3+ years of B2B SaaS, digital marketing, product marketing, or campaign marketing experience
• Familiarity with electrical CAD, PLM, engineering software, or industrial technology markets
• Experience supporting partner or channel co‑marketing and enablement activities
• Hands‑on experience with marketing automation, CRM, analytics, or reporting tools

Why Us

We are Siemens:

At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You’ll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We’re committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

#LI-Hybrid #SaaS

Siemens Software. Transform the Everyday