Senior Marketing Data & Personalization Lead

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Staff Line & Device Subsidy

Child Parental Care Leave

Special employee discounts for selected F&B Brands

Job summary

A leading telecommunications provider in Kuala Lumpur seeks a Senior Specialist in Marketing Data Operations & Analytics to lead personalization and decisioning use cases. Candidates should have a strong background in data analytics with a minimum of three years of relevant experience. Key skills include proficiency in SQL and Python, alongside a degree in a related field. The position offers comprehensive benefits, including flexible working hours and employee discounts, aiming for candidates who thrive in innovative environments.

Qualifications

• Minimum 3 years of experience in data analytics, data science, or applied machine learning.
• Strong practical experience using Python for data analysis and model development.
• Proven ability to evaluate and improve modeling approaches in business environments.

Responsibilities

• Lead end-to-end personalization and decisioning use cases.
• Define and govern training datasets for modeling.
• Build and operationalize models for business impact.

Skills

Data analysis

Machine learning

SQL

Python

Data science

Education

Bachelor's or Master’s degree in Data Science, Statistics, Mathematics, Computer Science

Job description

A leading telecommunications provider in Kuala Lumpur seeks a Senior Specialist in Marketing Data Operations & Analytics to lead personalization and decisioning use cases. Candidates should have a strong background in data analytics with a minimum of three years of relevant experience. Key skills include proficiency in SQL and Python, alongside a degree in a related field. The position offers comprehensive benefits, including flexible working hours and employee discounts, aiming for candidates who thrive in innovative environments.