Senior Manager, Marketing (Beverage)

Yeo Hiap Seng (Yeo’s); Shah Alam; On-site; MYR 180,000 - 360,000; Full time

Benefits offered by this job

Health insurance

Job summary

Yeo Hiap Seng (Yeo’s) Malaysia seeks a strategic, commercially driven marketing leader to accelerate growth across Soy, Plant Milk, and new jelly categories for kids and adults. You will own brand strategy, innovation, and integrated campaigns to strengthen equity and drive results.

The ideal candidate is passionate about consumer insights, digitally savvy, and experienced in delivering impactful FMCG marketing in a fast-paced environment with strong stakeholder leadership and analytics.

Qualifications

• Bachelor’s Degree in Marketing, Business Studies, Sales, or related field.
• Minimum 8–10 years of relevant marketing experience in FMCG.
• Proven track record in brand management, innovation launches, and growth delivery.
• Strong strategic thinking and analytical capability.
• Excellent stakeholder management and influencing skills.
• Agile and able to thrive in a fast-paced environment.
• Strong presentation and communication skills.
• Proficient in PowerPoint and Excel.
• Familiar with digital marketing, social media, social commerce, and AI tools.

Responsibilities

• To achieve sales and profit targets for the assigned products.
• To develop and implement A&P plan/budget for the assigned products to ensure targets are met.
• To manage pricing strategies for the assigned products.
• Plan new products and develop launch plans to meet objectives.
• Conduct market research to identify strengths, weaknesses and opportunities.
• Monitor competitors' activities and respond as necessary.
• Establish stock forecasts and monitor inventory for assigned products.
• Recommend opportunities to increase profitability and sales.
• Be proactive in promotional activities and ensure events are effectively organized.
• Ensure A&P budget expenditure is efficient and effective.
• Maintain and improve market share for assigned products.
• Present business plans and performance updates to senior management.
• Lead and collaborate across multifunctional teams.
• Coach and guide junior team members.

Skills

Strategic thinking

Analytical capability

PowerPoint

Excel

Digital marketing

Stakeholder management

Presentation skills

AI tools

Education

Bachelor's Degree in Marketing or related field

Tools

Power BI

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a strategic and commercially driven marketing leader to spearhead the growth of our Soy, Plant Milk and new categories such as jelly for kids and adults brand portfolio in Malaysia. This role will lead brand strategy, innovation commercialization, integrated marketing campaigns, and business performance initiatives to strengthen brand equity, accelerate market growth, and deliver business results.

The ideal candidate is passionate about consumer insights, digitally savvy, and experienced in driving impactful marketing strategies within a fast-paced FMCG environment.

Key Responsibilities :-

• To achieve sales and profit target for the assigned products.
• To develop and implement A&P plan/budget for the assigned products to ensure sales/profit targets are met.
• To manage the pricing strategies for the assigned products.
• Reco and plan new products, develop launch plans to meet launch objectives.
• To conduct market research to identify the strength, weakness and market opportunities.
• To monitor competitor's activities and response/react if necessary.
• To establish the stock requirement forecast and monitor the inventory of the assigned products.
• To recommend management on opportunities to increase product profitabilityand sales.
• To be proactive in promotional activities and ensure events are effectively organized to achieve maximum market impact.
• To ensure the expenditure of A&P budget are employed efficiently and effectively.
• To maintain and improve market share for the assigned products.

Stakeholder Management & Leadership

• Present business plans, performance updates, and strategic recommendations to senior management.
• Lead and collaborate effectively across multifunctional teams to ensure successful execution of initiatives.
• Coach and guide junior team members to support capability development.

Requirements:-

Qualifications

• Bachelor’s Degree in Marketing, Business Studies, Sales, or related field.

Experience

• Minimum 8–10 years of relevant marketing experience, preferably in FMCG.
• Experience in the Food industry will be an added advantage.
• Proven track record in brand management, innovation launches, and business growth delivery.
• Strong strategic thinking and analytical capability.
• Excellent stakeholder management and influencing skills.
• Agile and able to thrive in a fast-paced environment.
• Strong presentation and communication skills.
• Proficient in PowerPoint and Excel.
• Familiar with digital marketing, social media, social commerce, and AI tools.

Language

• Good command of English and Bahasa Malaysia.

IT

• Advanced use of AI in presentation and analysis.
• Advanced Excel skills; Power Point, Power BI or data analytics experience is a plus.