Senior Manager - International Student Enrolment Office

MILA UNIVERSITY; Nilai; On-site; MYR 180,000 - 360,000; Full time

Job summary

MILA UNIVERSITY invites applications for a Senior Manager - International Student Enrolment Office to lead and execute the institution's international student recruitment and enrolment strategy, ensuring sustainable growth in numbers, presence, and revenue. You will steer recruitment channels, market development, and agent relationships, delivering targets and strategic initiatives.

You will oversee the enrolment funnel from enquiry to visa processing, drive China market activities, and

Qualifications

• Minimum bachelor’s degree in any field.
• 10+ years in higher education / international student recruitment with proven enrolment targets and team leadership.
• Proficiency in Mandarin and English (written and spoken). Mandarin preferred for China market.
• Strong skills in market research, analytics, and strategic planning.
• Experience building and managing agent networks and partnerships.

Responsibilities

• Develop and execute international student recruitment strategies aligned with enrolment and revenue targets.
• Set and monitor recruitment targets by market, programme, intake, and channel.
• Identify new markets and opportunities to drive growth.
• Lead initiatives to improve conversion rates across the recruitment funnel.
• Conduct market research, competitor analysis, and trend monitoring.
• Develop market-specific marketing and promotional strategies to strengthen brand and recruitment.
• Oversee relationships with international education agents, schools, and universities.
• Manage enrolment funnel from enquiry to visa/pass processing and enrolment.
• Lead recruitment activities for the China market and forecast performance.

Skills

International recruitment

Market development

Agent & partner management

Marketing & promotions

Student conversion

Enrolment operations

CRM management

Data analytics

Enrolment forecasting

Strategic planning

Budgeting & resource management

Cross-cultural relations

Mandarin & English proficiency

Education

Bachelor's degree

Tools

CRM system

Market research tools

Job description

Senior Manager - International Student Enrolment Office

The Senior Manager, International Student Enrolment is responsible for developing and executing the institution's international student recruitment and enrolment strategy to achieve sustainable growth in international student numbers, market presence, and revenue. The role provides strategic leadership across international student recruitment, market development, agent and partner management, marketing and promotional activities, student conversion, and enrolment operations. The Senior Manager will identify and develop high-potential international markets, establish strategic recruitment channels, and lead the team in delivering enrolment targets.

Key responsibilities

Develop and execute international student recruitment strategies aligned with institutional enrolment and revenue targets

Set and monitor recruitment targets by market, programme, intake and recruitment channel

Identify new markets, opportunities, and strategies to drive sustainable international student growth

Lead initiatives to improve conversion rates across the international student recruitment funnel

Conduct market research, competitor analysis, and trend monitoring to identify growth opportunities

Develop market-specific marketing and promotional strategies to strengthen institutional brand awareness and student recruitment

Develop, manage and strengthen relationships with international education agents, schools and universities

Oversee the international student recruitment funnel from enquiry and application through offer, visa/pass processing, payment and enrolment

Lead and manage all recruitment activities targeted at the China market to support international student growth

Take ownership of international enrolment and revenue targets and provide regular forecasts and performance records

Requirements:

Minimum bachelor's degree in any field

At least 10 years of experience in higher education / international student recruitment with proven responsibility for international enrolment targets, market development and team leadership

International marketing and market development strategy expertise

Embassy and diplomatic mission networks knowledge

Market research and competitive analysis skills

CRM management capability

Data analytics and enrolment forecasting skills

Strategic planning, budgeting and resource management experience

Strong communication, presentation, negotiation and cross-cultural relationship management skills

Proficiency in Mandarin and English (written and spoken). Proficiency in Mandarin is preferred due to managing the China market.

All applications are treated strictly confidential. Only shortlisted candidates will be contacted.