Senior Manager, Bumi Affluent Acquisition

Standard Chartered; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Inclusive organisation

Fair Pay Charter

Retirement savings & life insurance

Generous leave policy

Flexible working

Wellbeing support

Job summary

Standard Chartered in Kuala Lumpur is seeking a Senior Manager to lead the Bumiputera Affluent acquisition strategy. You will drive revenue, AUM growth and cross-border wealth solutions while building and guiding a high-performing RM team.

Key responsibilities include setting targets, monitoring pipelines, and ensuring compliant sales practices, with a focus on Shariah-compliant wealth products and cross-border financing offerings for HNW Bumiputera clients.

Qualifications

• Minimum 10 years’ experience in banking with demonstrable knowledge of banking practices and financial products, with 3-5 years in sales leadership.
• Favourable track record in managing sales and/or operations or demonstrated ability to achieve strong sales performance.
• Strong understanding of the Bumiputera market segment, government initiatives, related banking products, Zakat and Faraid law.
• Ability to coach, inspire and mobilise Branch team members to deliver exceptional performance.
• Demonstrated ability to establish a service culture.

Responsibilities

• Lead and grow the Bumiputera Affluent segment by driving sales, revenue and AUM targets through a dedicated relationship management team.
• Deliver tailored wealth solutions including cross-border offerings such as overseas property financing to meet the evolving needs of HNW Bumiputera clients.
• Cascade sales targets to RM teams, track pipeline and conversion.
• Own end-to-end sales pipeline – from lead generation and qualification to conversion – using sales tracking tools to monitor progress against target.
• Drive cross-sell and deepening of wallet share across investment, financing (including cross border) and insurance/takaful products.
• Ensure sales practices comply with regulatory and internal advisory standards.
• Recruit, coach and performance-manage RMs, conduct regular business reviews and drive training on product knowledge and Shariah-compliant wealth solutions.
• Regularly communicate strategy, targets and market updates across sales team through huddles.
• Set direction and drive high performance by translating strategy into clear direction, aligning individual goals to team outcomes and providing feedback.
• Develop talent through coaching and career conversations that build critical skills.
• Lead by example by upholding Bank values, risk and conduct standards, and fostering inclusive culture.

Skills

Sales Leadership & Target Management

Bumiputera Market & Product Expertise

Stakeholder Management & Partnership ?

Job description

Senior Manager, Bumi Affluent Acquisition Language Sign In Employee Login Job Alerts Link

Job Details

Senior Manager, Bumi Affluent Acquisition Job Description Requisition Number: 64390 Job Location: Kuala Lumpur, MYS Global Grade: Band 6 Work Type: Office Working Employment Type: Permanent Posting Start Date: 15/10/2026 Posting End Date: 29/10/2026

Job Summary

• Lead and grow the Bumiputera Affluent segment by driving sales, revenue and AUM targets through dedicated relationship management team.
• Deliver tailored wealth solutions including cross-border offerings such as overseas property financing to meet the evolving needs of HNW Bumiputera clients.

Key Responsibilities

Sales and Revenue Growth

• Achieve/ exceed AUM, revenue and new-to-bank acquisition targets for the Bumiputera Affluent segment.
• Cascade sales target to RM teams, track pipeline and conversion.
• Own end-to-end sales pipeline – from lead generation and qualification to conversion – using sales tracking tools to monitor progress against target.
• Driver cross-sell and deepening of wallet share across investment, financing (including cross border) and insurance/ takaful products.
• Ensure sales practices comply with regulatory and internal advisory standards.

Team Leadership and Capabilities Building

• A high-performing, well-capacitated sales force with strong retention and productivity.
• Recruit, coach and performance-manage RMs, conduct regular business reviews and drive training on product knowledge and Shariah-compliant wealth solutions.
• Ensure consistent communication of strategy, targets and market updates across sales team through regular huddles.

People and Talent

• Set direction and drive high performance by translating strategy into clear direction, aligning individual goals to team outcomes and providing regular, constructive feedback.
• Develop talent and capability through coaching and career conversations that build critical skills, stretch potential and prepare individuals for future opportunities.
• Lead by example by role-modelling the Bank’s valued behaviours, upholding strong risk and conduct standards, exercising sound judgment, and creating an inclusive team culture that supports wellbeing, values diverse perspectives, and drives accountability.

Skills and Experience

Must-have Skills

• Sales Leadership & Target Management
• Bumiputera Market & Product Expertise
• Stakeholder Management & Partnership Building

Other Skills

• Data-Driven Decision Making
• Cross-Border Wealth Knowledge

Motivations

• A fast-paced, entrepreneurial environment where they can build and shape a strategic segment rather than inherit a static book of business.
• Seeing direct, measurable business results including AUM growth, meeting revenue targets and gaining market share from strategies designed and executed.

Qualifications

Key Experiences

• Minimum 10 years’ experience in banking with demonstrable knowledge of banking practices and financial products, with 3-5 years in sales leadership
• Favourable track record in managing sales and / or operations or demonstrated ability to achieve strong sales performance.
• Strong understanding of the Bumiputera market segment, government initiatives, related banking products, Zakat and Faraid law
• Ability to coach, inspire and mobilise Branch team members of various levels to deliver exceptional performance.
• Demonstrated ability to establish a service culture.

Languages

• English
• Bahasa Malaysia

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.

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