Senior KOL & Influencer Marketing Lead

NASTY Holding; Malaysia; On-site; MYR 70,000 - 100,000; Full time

Benefits offered by this job

Room to grow into managerial roles

Collaborate with creative and business teams internationally

Part of a fast-growing global group

Job summary

NASTY Holding is looking for a Senior KOL & Influencer Marketing Executive in Malaysia to lead influencer campaigns and manage our influencer network. This role requires a proactive individual with 3-6 years of experience in influencer marketing, preferably within the FMCG or lifestyle sectors.

In this position, you will negotiate collaborations, track performance metrics, and work closely with marketing and sales teams to ensure consistent brand messaging across campaigns.

The opportunity offers growth into managerial roles and involvement in creative international projects.

Qualifications

• 3-6 years experience in influencer marketing or social media campaigns.
• Preferred experience in FMCG, lifestyle, or tobacco/vape categories.
• Strong understanding of content, platforms, and creator dynamics.

Responsibilities

• Manage influencer network and campaign collaborations.
• Identify and evaluate KOLs and micro-influencers.
• Negotiate collaborations and build relationships with influencers.
• Track and report influencer performance metrics.

Skills

Influencer marketing

Talent management

Social media campaigns

Negotiation

Content creation

Job description

NASTY Holding is looking for a Senior KOL & Influencer Marketing Executive in Malaysia to lead influencer campaigns and manage our influencer network. This role requires a proactive individual with 3-6 years of experience in influencer marketing, preferably within the FMCG or lifestyle sectors.

In this position, you will negotiate collaborations, track performance metrics, and work closely with marketing and sales teams to ensure consistent brand messaging across campaigns.

The opportunity offers growth into managerial roles and involvement in creative international projects.