Influencer Campaign Lead: Growth, Partnerships & Analytics

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SKINTIFIC Malaysia is looking for a senior influencer marketing professional to lead end-to-end campaigns, from identification of KOLs to evaluation of performance. The role involves maintaining brand consistency across campaigns, forecasting ROI, and guiding cross-functional teams including design and content creation.

You will drive seeding strategies, manage budgets, mentor juniors, and report insights to senior leadership.

Qualifications

• Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or related field.
• Senior: minimum 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Junior: minimum 1 year of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Experience managing end-to-end influencer marketing campaigns across TikTok platform.
• Strong network of influencers, talent agencies, and media partners preferred.

Responsibilities

• Oversee end-to-end influencer marketing process from identifying suitable KOLs/Influencers to briefs, relationship management, and campaign evaluation.
• Ensure brand consistency across campaigns, ads, and touchpoints while keeping the brand fresh for the target audience.
• Forecast growth and ROI of campaigns with cross-functional collaboration to align with business objectives.
• Supervise cross-functional teams to ensure quality in marketing materials.
• Plan and execute brand initiatives including beauty events, product launches, and influencer collaborations.
• Drive KOL/Influencer seeding strategies to boost brand awareness and engagement.
• Lead and mentor junior team members, supporting their development.
• Monitor campaign performance and provide executive reports with insights and recommendations.
• Manage marketing budgets and resource allocation to meet performance goals.
• Champion innovation and leverage emerging platforms and tactics for visibility.
• Take on additional projects to support broader business objectives.

Skills

Influencer Marketing

KOL Management

Social Media Marketing

Digital Marketing

Campaign Management

Budget Management

Analytics

Communication

English Proficiency

Bahasa Malaysia Proficiency

Negotiation

Relationship Management

Project Management

Content Strategy

Social Media Trends

Microsoft Office

Social Media Analytics Tools

Influencer Platforms

Willingness to Travel

Education

Diploma in Marketing / Mass Communication / Public Relations / Business Administration

Tools

Influencer marketing platforms

Excel / PowerPoint / Word

Job description

SKINTIFIC Malaysia is looking for a senior influencer marketing professional to lead end-to-end campaigns, from identification of KOLs to evaluation of performance. The role involves maintaining brand consistency across campaigns, forecasting ROI, and guiding cross-functional teams including design and content creation.

You will drive seeding strategies, manage budgets, mentor juniors, and report insights to senior leadership.