Senior GTM & Retail Network Growth Lead

Carsome; Selangor; On-site; MYR 70,000 - 100,000; Full time

Job summary

Carsome in Malaysia is seeking a Senior Executive, GTM & Network Development to drive commercialization, market adoption, and retail initiatives across branches. You'll translate strategy into executable plans, collaborate with Product, Marketing, Sales, and Retail Ops, and optimize network coverage.

This role is ideal for a commercially minded, data-driven professional who thrives in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Economics, or a related discipline.
• 3-5 years of experience in go-to-market, commercial strategy, business development, retail marketing, sales operations, network development, or a related role.
• Strong commercial acumen with an understanding of customer acquisition, sales conversion, revenue, and profitability drivers.
• Experience in managing cross-functional projects and coordinating multiple stakeholders.
• Strong project management and execution skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable commercial insights.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, ambiguous, and highly collaborative environment.
• Strong proficiency in Microsoft Excel/Google Sheets and presentation tools.

Responsibilities

• Support the development and execution of go-to-market strategies for new products, services, promotions, and commercial initiatives.
• Coordinate the end-to-end GTM process from proposition development and launch planning to market activation and post-launch optimization.
• Work with Product, Marketing, Sales, Retail Operations, and other stakeholders to ensure product and campaign readiness across all customer touchpoints.
• Translate commercial objectives into clear execution plans, timelines, responsibilities, and performance targets.
• Identify opportunities to improve product adoption, customer conversion, revenue contribution, and ancillary product attachment.
• Develop customer-centric propositions, bundles, and promotional mechanics that enhance value across the vehicle ownership journey.
• Support planning and execution of integrated marketing campaigns, promotional activities, and retail activations aligned with business and sales objectives.
• Develop and manage the commercial and campaign calendar, ensuring initiatives are properly planned, prioritized, and delivered on time.
• Execute retail marketing initiatives including branch campaigns, on-ground activations, events, partnerships, seasonal promotions, and market-specific initiatives.
• Partner closely with Retail Operations to ensure consistent and effective execution across the network.
• Ensure campaign and product messaging is consistently communicated across physical, digital, and sales channels.
• Monitor campaign, product, and commercial performance against KPIs; provide actionable insights.
• Develop regular performance reports and post-launch reviews.
• Use data and market insights to improve campaigns, pricing, channels, and customer journeys.
• Act as a coordinator between Product, Marketing, Sales, Retail Operations, Finance, and other functions.
• Manage project timelines, dependencies, and deliverables.
• Proactively identify risks and resolve gaps with stakeholders.
• Maintain documentation of GTM plans, briefs, launch requirements, and performance results.

Skills

Cross-functional collaboration

Project management

Data-driven

Analytical thinking

Stakeholder management

Communication skills

Excel/Sheets proficiency

Education

Bachelor's degree in Business, Marketing, Management, Economics, or a related discipline

Tools

Microsoft Excel/Google Sheets

Job description

Carsome in Malaysia is seeking a Senior Executive, GTM & Network Development to drive commercialization, market adoption, and retail initiatives across branches. You'll translate strategy into executable plans, collaborate with Product, Marketing, Sales, and Retail Ops, and optimize network coverage.

This role is ideal for a commercially minded, data-driven professional who thrives in a fast-paced environment.