Senior Executive - Performance Media

Publicis Groupe ANZ; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Medical coverage

Job summary

Publicis Groupe ANZ Kuala Lumpur seeks a Global and Regional Client Lead to drive strategy and execution for local paid online acquisition campaigns across Facebook, Google, and programmatic channels. You will lead cross‑functional teams, manage client relationships, and own revenue and KPI outcomes.

The role combines leadership with hands-on execution, requires 3 years in digital marketing, strong analytical skills, and experience in growth‑stage companies.

Qualifications

• BA/BS or equivalent working experience.
• 3 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools and networks.
• Entrepreneurial mindset and willing to get hands dirty.
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
• Excellent time management and organisation skills, comfortable in meeting tight deadlines.
• Strong leadership abilities and track-record of hitting targets with limited resources/budget.
• Previous experience working in a startup or dynamic high-growth company a plus.

Responsibilities

• Help in the strategy for local paid online acquisition and execute all local paid online acquisition efforts across platforms (Facebook, Google Ads, SEM, GDN).
• Collect data and track the performance of all marketing activities and channels against KPIs.
• Manage day-to-day workflow and setup for campaigns across platforms.
• Provide analysis on performance and adjust campaigns to meet objectives.
• Engage with account teams to ensure alignment with clients and deliverables.
• Troubleshoot technical issues on campaigns and optimize for conversions.
• Innovate to improve performance, growth and profitability across channels.
• Share best practices with peers and mentor team members across platforms.

Skills

Digital marketing

Performance marketing

Leadership

Data analysis

Time management

Education

BA/BS or equivalent

Tools

Advertising networks

Job description

Company description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Responsibilities

KEY RESPONSIBILITIES

• Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads
  • Search engine marketing (SEM)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs
• Training and mentoring executives to take up implementations across platforms

Qualifications

• BA/BS or equivalent working experience.
• 3 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
• Excellent time management and organisation skills, comfortable in meeting tight deadlines
• Strong leadership abilities and track-record of hitting targets with limited resources/budget
• Previous experience working in a startup or dynamic high-growth company a plus

Additional information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance