Senior Executive - Performance Media

Publicis Groupe Malaysia; Kuala Lumpur; Hybrid; MYR 70,000 - 90,000; Full time

Benefits offered by this job

Generous leave entitlements

Comprehensive medical coverage

Hybrid working schedule

Phone allowance

Job summary

Publicis Groupe Malaysia is seeking a Regional Client Leader to spearhead digital marketing strategies and manage client relationships effectively. This role requires a minimum of 3 years of experience in digital marketing and strong analytical skills to optimize campaigns across various online platforms.

The ideal candidate will thrive in a dynamic environment and bring a data-driven approach to performance marketing. The position offers hybrid working arrangements and generous leave entitlements, ensuring a healthy work-life balance.

Qualifications

• Minimum 3 years of digital marketing experience.
• Strong experience with performance marketing and online acquisition tools.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and execute local paid online acquisition efforts.
• Analyze performance against forecasts and adjust strategies.
• Serve clients for performance media briefing and strategy planning.

Skills

Digital marketing experience

Performance marketing

Analytical skills

Leadership

Time-management

Education

BA/BS or equivalent working experience

Job description

Company

Publicis Groupe, known for its world‑renowned creativity, best‑in‑class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Overview

Since 2014, the acquisition of Sapient and later Epsilon has propelled Publicis Groupe into a new model that blends data, creativity and technology—known as the “Power of One.” This approach unites all capabilities under one roof, places clients at the core, and breaks down silos between divisions. The role of Regional Client Leader (RCL) is pivotal in driving growth, guiding clients through transformation, and leading a cross‑functional team to deliver results.

Responsibilities

• Help develop strategy (if required) and execute all local paid online acquisition efforts, including:
  • Facebook, Twitter, Instagram ads
  • Search engine marketing (SEM)
  • Google Display Network (GDN) and other banner ads
  • Affiliates
• Collect data and track performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC, etc.)
• Manage day‑to‑day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and adjust as necessary to fulfil objectives
• Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearhead relations with account team to ensure alignment with clients
• Diagnose technical issues on campaigns, especially conversion‑oriented ones
• Innovate to improve performance, growth and profitability across all channels
• Stay current with market trends and propose creative ideas ahead of the competition
• Share best practices with peers within the group
• Own campaign performance and aligned KPIs, providing full accountability
• Train and mentor executives to implement across platforms

Qualifications

• BA/BS or equivalent working experience
• Minimum 3 years of digital marketing experience
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willingness to get hands dirty
• Acute analytical skills and a data‑driven mentality – familiarity with relevant KPIs and how to work with them
• Excellent time‑management and organisational skills, comfortable in meeting tight deadlines
• Strong leadership abilities and a track record of hitting targets with limited resources/budget
• Previous experience in a startup or dynamic high‑growth company is a plus

Benefits

• Generous leave entitlements, including birthday leave, rest day and family care leave
• Office closure for World Mental Health Day (10th October)
• Company closure for all four major festive celebrations
• Comprehensive medical coverage (cashless) with access to a panel clinic, dental and optical care
• Life and personal accident insurance, as well as group hospitalization and surgery coverage
• Hybrid working schedule with Friday disconnects
• Office closure last week of December every year for rest, relax & recharge
• Phone allowance