Senior Executive, Marketing

OASIS SWISS SDN. BHD.; Sepang; On-site; MYR 78,000 - 134,000; Full time

Job summary

Oasis Swiss Sdn Bhd is seeking a dynamic Brand Marketing Lead to own 2–3 beauty brands, shaping brand positioning and content strategy across channels. You will plan monthly campaigns, coordinate with creators and performance teams, and drive growth through engaging content and effective promotions.

The role requires 3+ years in digital marketing with team leadership, and a strong commercial mindset to meet revenue targets in the beauty sector.

Qualifications

• Minimum 3 years of hands‑on Digital Marketing experience.
• At least 1–2 years of experience managing a marketing team.
• Strong experience in Beauty, Skincare or Personal Care industry is required.
• Proven experience in brand management, brand positioning, content strategy and campaign planning.
• Strong commercial mindset and comfortable being accountable for sales targets and revenue performance.

Responsibilities

• Own 2–3 beauty/skincare brands from positioning to content strategy and monthly campaigns.
• Plan monthly campaigns including promotions, festive, new customer acquisition and retention campaigns.
• Set and monitor monthly sales targets and key metrics (Revenue, ROAS, CPA/CAC, Conversion Rate, AOV).
• Lead and coach a digital marketing team to deliver brand and sales objectives.
• Coordinate with Creative, Performance Marketing and other departments to ensure quality execution.

Skills

Digital Marketing

Team Leadership

Brand Management

Data Analysis

Job description

Commission on top of monthly fixed package.

This role goes beyond managing social media or executing campaigns. You will take ownership of 2–3 beauty / skincare brands, from brand positioning and content strategy to monthly campaign planning and sales performance. You will be responsible for turning brand strategy into measurable business growth, while leading a digital marketing team to execute effectively.

1. Brand Management & Strategy

Manage and grow 2–3 brands within the Beauty / Skincare category.

Develop clear brand positioning, target audience, key messaging and communication direction.

Ensure each brand maintains a strong and consistent identity across digital channels.

Identify market trends, consumer insights and competitor movements to continuously improve brand strategy.

Develop monthly brand content strategies based on business objectives and customer pain points.

Plan content pillars, campaign angles, promotional messaging and creative directions.

Work closely with content creators, designers and performance marketing teams to produce content that drives both engagement and conversion.

Continuously identify new creative angles and content opportunities within the beauty and skincare market.

3. Monthly Campaign Planning

Plan and execute monthly campaigns for assigned brands, including

Monthly promotions

Festive campaigns

New customer acquisition campaigns

Retention / repeat purchase campaigns

Develop campaign mechanics, offers, messaging and marketing calendars.

Review campaign performance and continuously optimise based on results.

Take ownership of the monthly sales targets for assigned brands.

Monitor key performance indicators including Revenue, ROAS, CPA/CAC, Conversion Rate, AOV and other relevant commercial metrics.

Analyse sales and marketing data to identify performance gaps and growth opportunities.

Work closely with the performance marketing team to improve campaign profitability and scalability.

Be proactive in proposing new campaigns, offers or strategies when sales performance is below target.

Lead and manage a digital marketing team to achieve both brand and sales objectives.

Set clear priorities, KPIs and monthly deliverables for team members.

Review the quality and effectiveness of campaigns, content and marketing execution.

Coach team members and improve the team's overall marketing and commercial capabilities.

Coordinate across Creative, Performance Marketing and other relevant departments.

Requirements

Minimum 3 years of hands‑on Digital Marketing experience.

At least 1–2 years of experience managing a marketing team.

Strong experience in the Beauty, Skincare or Personal Care industry is required.

Proven experience in brand management, brand positioning, content strategy and campaign planning.

Strong commercial mindset and comfortable being accountable for sales targets and revenue performance.

Highly data-driven and numbers-sensitive; able to analyse marketing and sales performance and translate data into actions.

Oasis Swiss Sdn Bhd started its business since 2010. Our company is dealing with high quality cookwares under the brand name of Oasis Swiss in Consumer & Retail Market. We mostly participate in exhibitions such as Homedec, Perfect Livin, CIMB Smart Reward Fiesta, Maybank Treats Fair, Tastefully Food and Beverages Expoand many more throughout Malaysia.